A mobile app UX. Yes, user experience marks the success of any app in the market. Wondering how? Find out in this article.
Have you ever thought about what makes the app successful? What is the utmost important thing in mobile app development? Any guesses? Ok! It’s a mobile app UX. Yes, user experience marks the success of any app in the market. Wondering how? Find out in this article.
The success of a mobile app depends on many factors, but user-experience exceeds all. Mobile applications that stand out in the market are those that provide a great UX. The user experience is a vital part of mobile app development. If you are new in the online marketplace and thinking of developing a mobile app, then hire mobile app developers in India.
Creating an app is not a child’s play. Many think that having a brainwave and unique concept can bring change and outrank your competitors. Whereas there is nothing like that, you need to incorporate advanced UI elements to bring your app idea into life.
That’s what the top mobile applications like WhatsApp, Facebook, Amazon, and TikTok did and made their unique place in the market. If we shed light on the current mobile app development stats, then these apps have the highest downloads in both the App and Google Play Store. You will notice how significant the impact they have brought in the market.
When we talk about user experience, then it includes everything that can affect a user’s perception and interaction with a product or service. Building a mobile app as per the user’s behavior facilitates the designing process, which develops practical solutions for addressing the real user pain points.
Know The Significant UX Benefits:
- An intuitive design that requires little learning time
- Solves your problems
- Provides a positive impact on your business
- Boosts user interactions
- Clarifies your Vision
- Aids in navigation
- Draws the attention of the readers
This article primarily outlines the best strategies for improving the mobile app user experience and also the mistakes which are more likely to occur. If you don’t know about UX or how to enhance the mobile app user experience, then have an in-depth reading of this write-up.
So, do you want to improve the user experience of your mobile app? Let’s get started with the ten best practices of enhancing the mobile app UX. Here we go:
#1. Efficient Onboarding
Onboarding is an essential UX component that can make or break your app’s success. If users can’t onboard correctly, then the abandonment rate of the app will skyrocket. There are many reasons behind this, but better if you do not confuse your user; otherwise, you won’t succeed.
What do you need for an excellent mobile app onboarding? Just provide your users with the necessary instructions. Sometimes too much information can spoil the user experience or even make them suspicious about your business reliability.
You should leave some areas for the users and let them boost retention rates. Do one thing, demonstrate the app values and its essential features and offers but don’t overdo; otherwise, it can take away their interest in your services.
#2. Error-Free Functionality
Many app developers don’t always concentrate on improving the app functionality, and the regrettable end with a poor-performing and incomplete application. According to Localytics, 21% of mobile users use an app just after one or two times due to its weak functionality.
Better functionality ensures the app’s success and its goal accomplishment, and that’s what motivates the users to download the app. Prioritizing the app core features during the product roadmap phase of its development will let the users complete the task quickly.
Always remember to give relevant mobile-only functionalities to encourage more and more users to download your application rather than getting reverted to the site.
#3. Simple Login Screen
The quick and straightforward login process is always appreciated among the users. It’s perfect if you provide a simple registration process, allowing users to log in from their Facebook or Google accounts.
Only ask the users for the information that’ s required, e.g. mobile number and better if you don’t include it as it can trouble their user’s onboarding process. It’s also significant to consider the user’s performance and comfort in remembering their username and password. The user name with special characters or numbers are more likely to be forgotten, and users don’t even bother to recover their credentials.
Best you can do here is double their email as their username and the stay logged in is also a great feature that you can add. It will avoid the extra step of login in and even keep the users engaged with the app.
Many developers make a mistake in the app’ s user-experience with usability. The app usability encompasses the layout of the design, information, content, and other elements that help the users in their goal accomplishment within the app. Even it’s a vital component of the overall user experience.
Guide your users with the icons to select, tap, or swipe and ensure that the gestures will remain the same throughout the app. For instance, if swipe up deletes an item then make sure it remains the same in all the app screens. Also, make the button size and links easy to tap and well-space to avoid selection errors.
In short, your app should be user-friendly and provides easy navigation for all the tasks.
#5. Integrate Behavioral Gestures
Gestures include the actions that users make while interacting with the application such as swiping, pinching, and scrolling. E.g. swipe gestures facilitate activities like share and delete.
Understanding your user’s behavior is crucial in creating gestures in the app. With it, you can add the right gestures from which they are familiar and understand well. This will make them more comfortable with your app and even provides easy onboarding.
#6. Offer Assistance
Assist users within the app through different support options. Users often search for help in the tab bar or toolbar of the applications. You can offer multiple ways for assistance like self-serve FAQs, live chats, and more.
#7. Personalize UX
Personalization provides a more unique and reliable user experience. Whenever possible, leverage the user data to present better and relevant content in the app to personalize UX. For instance, provide the user with the specific shopping depending upon their demographics. You can also align their needs and preferences. In such a way, they are more likely to utilize the app.
Let’s take one step further, include the user’s name on the screen. It’s effective plus easy to personalize their experience and also aids in messaging. Also, make sure the app displays hyper-relevant content to each user; it brings a better result.
#8. Assure Security & Trustworthiness
Another important thing, you should include is security badges to guarantee safety and security to the user’s personal information. If they are doubtful about app security, they will refrain from entering their data.
For this, you can outline your business policies and practices so that they feel secure while adding their details and accepting app permission like allowing the app to access images, videos, and more. We often notice this in many apps, and these are appreciated too.
#9. Add Search Feature
When users face difficulties in finding the product or service in the app, then they are more likely to switch to other service providers or your competitors, we can say. That’s why you should always add an in-app search function to help the users in searching their desired products or services.
#10. Use Animated Transitions
The animated transition can enrich your UI and give a whole new look to your app. Even it’s in a huge trend these days and provides smooth navigation guidance to switch from one page to another.
But make sure that you don’t overload the mobile app with it, use it effectively. Add two animated transitions in an app.
Also, know what not to do:
Above you have read the above best practices for improving your app UX. And now, I have listed the few mistakes that you should avoid and many developers are likely to make such errors.
X Don’t use a blank screen.
X Don’t overcomplicate the words and phrases in the app.
X Don’t straightaway ask the users for rating.
Creating a perfect mobile user experience is not a piece of cake, especially in the world of steadily rising user expectations. Though, it’s not something that you can achieve right for the first time until or unless you have hired a mobile app development company in India.
Mobile app development is a continually evolving project, and with the right team, you can mark your app’s success. So, better if you consider the above points and consult & hire mobile app developers to incorporate these enriching UX features.