10 Effective Web Design Principles for Better Outcomes

JanBask Digital Design
  • Date Published
  • Categories Blog
  • Reading Time 6-Minute Read

To get you straight to the point, you are safe if your website design fulfills the intended function i.e. by conveying the message to your website users. Here are some of the most effective web design principles you need to know.

Having a website design that fulfills its deliberate purpose is every businessman’s dream! To get you straight to the point, you are safe if your website design fulfills the intended function i.e. by conveying the message to your website users. Along with this, there are multiple factors such as vibrant colors, consistency, typography, images/product videos, your website functionality, and so on that will help you build a strong website (these are just some of the most relevant and effective web design principles).

Moreover, while designing your website you should consider various key factors that help you contribute to your website. Website designing is important as it helps you build trust and guide your visitors to take action. Also, creating a great user experience includes optimization for better usability and functionality.

The article will help you understand the most effective web design principles that you should consider while designing your website.

Effective Web Design Principles

Simple Is More Attractive

Using a heavy or composite design for your website may not work successfully. As, nowadays, people prefer simple website design than over-designed websites. The main reason behind it is that putting multiple elements on your website may distract your visitors from their main purpose.

Simplicity always wins as it is the best effective web page design. Using a clean and fresh design for your website does not only make your website appealing but also helps the user in easy navigation.

Keeping your website design simple is the first web design principle one should consider.


Website Design Purpose

Your website requires to accommodate the requirement of the user. Having a simple clear intention on all the web pages always helps in interacting with your visitors about what you have to offer to them

Before designing any website, you should think of various questions like What is the purpose of your website? Are you focusing on practical information such as “How to Guide”? Which type of website do you desire to build?

Despite this, there are various purposes that a website may have, but there are common components that you should consider such as:

  • Describing your expertise
  • Building your website reputation
  • Generating leads
  • Sales and After Care


Easy Navigation

Navigation is the only way to find various content displayed on websites where multiple visitors interact and what they are looking for. It is the best key to retain visitors for long periods.

It becomes difficult for visitors to navigate if the navigation is confusing. This makes them frustrated and forces them to move to another website. Moreover, keeping navigation simple, instinctive, and consistent on every webpage will help you gain more traffic.


Focus On Your Reading Pattern

Usually, developers refer to the F-based pattern as it is the most common way for visitors to scan text on a website. Using eye-catchy content and eye-tracking patterns will help you enhance your conversion rate.

It is necessary because most users see content in the top and mostly in the left area of the screen. Following an F-shaped layout mimics our natural pattern of reading from left to right and top to bottom. However, an effective website design will successfully work with a reader’s natural pattern of scanning the page.


Visual Hierarchy

It is the arrangement of various elements and is considered to be an important element. Hierarchy is done either by size, color, images, contrast, whitespace, texture, and style. Moreover, the most important function of visual hierarchy is to establish a focal point; this indicates to visitors where the most necessary information is published.


Grid-Based Layout

Publishing your content in a grid structure helps you keep your content organized. It helps to align various elements on your webpage and keep it clean. Also, the grid-based layout arranges content into a clean taut grid structure comprising columns, sections that line up and feel balanced and foist order. This helps you get an aesthetically pleasing website for your business. Hence, it is considered to be one of the best web design principles.


Manage Your Website Load Time

In case your website takes longer to load then it will lose visitors as nearly half of the website visitors expect a site to load within 2 seconds or less. To fasten your website’s load time you can optimize your image size.


Focus On Having a Responsive Website

Nowadays, people are more active on their mobile phones or other devices to browse the web. It is necessary to consider that building a website with a responsive design will help you increase your website conversion rate.

Having a responsive design for your website allows your visitors to choose any platform to visit your website.


Make Use of Effective Writing

Everyone knows that the web is different from print i.e. it is important to adjust your writing style according to user’s preferences and browsing habits. It is one of the important web design principles as posting long text blocks without images and keywords marked in bold or italics will be skipped by the user as they ignore exaggerated language.

It will be beneficial for your business to use effective writing and to do so you can follow certain steps:

  • Use short and concise phrases
  • Use easy to scan layout
  • Use plain and objective language


Maintain Your Website

It is one of the most basic web design principles and is also known as the TETO principle. It is considered to be used in every website design project.

Taking usability tests on website design projects helps you provide crucial insights into remarkable problems and issues related to a specific layout.



Website is a one-time investment, where returns are likely to enhance with time. Not just returning, but having a responsive website design will build website credibility and will engage your users for long. Hope the article has helped you by serving you with the best web design principles.