We have summarized the following viral marketing tis for small businesses and practical points that small businesses should master for entrepreneurs’ reference.
As a small business owner, when competing with companies that are much larger than our own, we have to pursue the maximum return with less investment. Because competing with large companies is not the only challenge we face as a small company. Our difficulty lies in our lack of manpower, insufficient funds, and mediocre abilities of employees, and may even be inferior to large companies in the same industry in every aspect.
This begs the question, how do we make our company, brand or product stand out when we are at an absolute disadvantage? No way, we can only rely on viral marketing. We can invest in video production and take video marketing strategies effectively.
10 Viral Marketing Tips For Small Businesses
To get a viral effect, you must break the rules. First, let your company do things with a different and unforgettable position. Only this can distinguish your competitors and make you stand out. The most persuasive case in this regard is Zappos, a well-known footwear B2C website in the United States, which is unique in the online retail industry with its unique service concept. Every time three pairs of shoes are sent to consumers, consumers can choose to talk about it and make it on the footwear network. It surpassed Amazon in retail and became the dominant player in this field.
Additive website proposes to build China’s most professional men’s care shopping website, to highlight the difference between itself and comprehensive B2C with specialization, and to innovate the current domestic e-commerce model, the first to provide customers with 24-hour professional nursing guidance, 4 hours home delivery and other services in the service area have been widely recognized by users.
2. Keep it simple
Confusing or too many information points passed to consumers will make them avoid you. It is important to keep your brand proposition clear and focused. A successful brand lies in continuous and focused management. Think about Starbucks selling coffee and McDonald’s selling hamburgers, and strive to create a coffee culture and fast food culture, and always keep it simple. After Yahoo China merged into Alibaba, it sometimes turned into a portal, sometimes a search, and sometimes wanted to become a review website, and eventually lost its traditional status, and even the dominating mailbox business was overtaken by latecomers.
Additive website has locked itself in the field of men’s fashion lifestyle shopping since its inception, with the mission of enhancing the level of beauty and confidence of Chinese men. The focus of product selection and dissemination is always centered on urban male Beauty&Health, with clear positioning, even if the product line is continuously enriched. Still able to maintain the continuity and unity of image communication.
The easier your content is to be shared by your audience, the more likely it is to motivate people to share it. So you can spread your information farther! It’s harder now than ever to create shareable content. The scope of organic content has been drastically diminished by social media algorithms. Studies show that year after year, consumption across most networks steadily slides downward. And every day, more competition adds to the noise.
Digital marketing is a technique that is rapidly employed at an unprecedented pace by companies. Every day, around two million blog posts are published and shared hundreds of millions of times on social media. Fresh content pumping out is just part of the fight. It takes a lot more thought and effort if you want your brand to grow.
4. Use Humor
Relax! Everyone likes to laugh from time to time, so don’t be stingy with using humor. Things that make people laugh are easier to remember and forward to others. In 2007, Mentos sugar-free chewing gum created an unforgettable advertisement. The contest between two chewing gum lovers on the tip of the tongue was full of imagination, and the exaggerated and funny style got people hooked.
5. Know Your Audience
Determine what issues your audience cares most about. Once you know their points of interest or pain, you can use them to make your communication activities more effective. In November 2008, on the U.S. Election Day, Starbucks announced that it would provide a free cup of coffee to those who voted, playing a legal side ball, in order to arouse public opposition, and then Starbucks did not hurriedly resort to tricks and offered everyone a free cup of coffee. So that the Starbucks brand was posted all over the media, easily earning enough attention.
Authenticity is a key element of viral marketing. If the audience finds that you cheated him, it may be very harmful to your company image. So, stay transparent and never mislead the audience.
7. Repeated Experiments
High risk, high return. As a small business, you should be thankful that you can use different marketing methods extravagantly (large companies do not have this flexibility). So bravely take risks, and you will definitely benefit from it!
8. Don’t Worry
Not all methods that are effective for other companies are equally effective for your business! This requires keeping your ideas fresh, and if you find that it doesn’t work, make adjustments and make a turnaround.
9. Full of Passion
Share your passion with your customers and let them be as passionate about your product as you are. Enthusiastic customers can become your brand ambassadors and help you spread the message. Think about Apple Computer. If you think it’s too far to reach, then think about how Jack Ma and Alibaba went from small businesses to today. How much did the public’s enthusiasm help him save on marketing costs?!
As a small business, to compete with large companies, you must find a way to break the situation. What do you want me to do? The answer is simple, make your marketing activities topical. Create conversations for your customers and make them want to share your story. What is topical content? For example, prying topics (sex, celebrity gossip, mysterious, magical things), imitation topics (imitating classic films, characters, language), controversial topics (a huge challenge to ethics, understanding, and concepts), topics related to audiences (Such as snail dwelling), or topics that can arouse curiosity, fear, hilarious laughter, etc. All in all, it is how to use your creative points to arouse a certain emotion in the audience and make them desire to share with friends. The reason is simple, but implementation is not easy.