100 Google SEO Success Factors Ranked by Importance Share: PixoLabo Date Published 11 September 2018 Categories Blog Reading Time 5-Minute Read SEO is both essential and confusing! Why not let Google tell you what you need to do to succeed? What Are Google SEO Success Factors? One of the biggest challenges for business owners and marketers in 2018 is search engine optimization. We can relate; this is a complicated subject. And the sheer amount of conflicting, misleading, and downright false data and information out there is not helping. Wouldn’t it be great if there were some simple instructions any business owner could understand and follow? If that is what you are looking for you will love these Google SEO success factors! 75% of people never scroll past the first page of search engines. HubSpot While there are other search engines Google has by far the most impact, which means you should align yourself with the search giant’s recommendations. And that may be easier for you than you imagine. As you can see from these Google SEO success factors many of them are logical and straightforward. The biggest problem with SEO can be the confusing language of actual SEO recommendations. 93% of online experiences begin with a search engine. Search Engine Journal To make this even easier for you these Google SEO success factors are grouped by importance. Not only does this make it easier for you to focus on the most important areas for your own search efforts; it also outlines a few strategies that are less important, and may even work against you. Pay special attention to the latter! What Do These Google SEO Success Factors Mean for You? Simply put, if you want to succeed in the competitive online marketplace you need every advantage that you can get. And that includes how your online presence or e-commerce store performs in search results. With Google only indexing the top 10% of all websites you are facing an uphill battle right from the start. So why not use these Google SEO success factors to level the playing field a bit? 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company. Breezy Hill Marketing Most of you are already aware of the critical SEO factors, so we don’t want to spend too much time on them. But we do recommend that you focus the important and influential factors in the infographic below. Especially the influential factors may provide you with some new insights into what Google and other search engines think are both critical and helpful for your search results. 39% of the total global traffic came from search, out of which 35% is organic and 4% paid search. SEO Tribunal And a word of caution before you get started. These Google SEO success factors are not intended to be a one-time fix. Instead you need to look at each step or recommendation as an ongoing effort. Use it to guide your content strategy and content as well as your overall search strategy. Then repeat as needed to help you achieve the long term SEO results you expect and require. 100+ Google SEO Success Factors – Infographic courtesy of Zyppy.com Using Google SEO Success Factors to Your Advantage! Now that you are aware of these SEO success factors from Google themselves you can start to use them to your own advantage. Sweet! Simply take a look at each one, and compare it to your own site. If you are already doing what Google requires you to do you are all set. But if you fall short on any of them or are focusing on the wrong SEO strategy or elements you really need to pay attention! The online world is extremely competitive, and you will want to use every last advantage. Therefore failing to follow Google guidelines is a really bad idea, and you must avoid that at all costs! These Google SEO success factors allow you to get a head start on your competitors. So what are you waiting for? Additional SEO Resources You May Want To Check If you are new to SEO, or simply want a better understanding of how search engine optimization works and how you can apply it to your digital marketing strategy you may want to check out some posts from our ESPRESSO Shots Blog. SEO Tools If you are interested in doing your own SEO you can save a lot of time by using professional SEO tools. While there is an almost endless variety of free and premium tools available many of them are of questionable use. Part of our SEO tips is to use industry-standard tools like these: SEMRush – Advanced SEO Tool MozPro – A Leading SEO Tool Ahrefs – Competitor Research Tools and Backlinks Checker Google Analytics – The Industry Standard for Web Analytics SE Ranking – All-in-One SEO Software Here at the highly caffeinated agency we use all of the above on a daily basis. We know and trust them, and so should you. If you have any questions or need some additional info please feel free to reach out to us!