11 Vital Tips on Leveraging Twitter for Generating Leads In 2023

The goal of any business is to generate leads which in turn generate revenue. To be able to achieve this, especially in the digital space, you need to invest in tools that can make this happen easily and effectively.

Twitter is one of the most powerful tools available to help you generate leads in 2023, and we’ll give you some helpful tips on how to use Twitter for business in 2023 below.

Twitter usage by the numbers

Twitter remains one of the most popular social media platforms, and for that reason, it’s also an incredibly powerful marketing tool. To put it into perspective, Twitter has approximately 330 million active monthly users. These users send around 500 million tweets a day and use the platform to discover new businesses.

When it comes to discovering new brands and businesses, 69% of customers use Twitter to do so. This leads to the question of whether Twitter is useful for lead generation, and the answer is an astounding yes.

This is because around 94% of people that follow new brands on Twitter do so with the intent of buying from them. If we look at the power of a single tweet for Twitter lead generation, research has found that 69% of Twitter users have bought something as a result of a product-related tweet.

The benefits of using Twitter for lead generation

As mentioned above, Twitter has a database of 330 million users which continues to grow. This means the first and most obvious benefit of using the platform has to be the ability to reach a wider audience. The use of hashtags is another useful tool as it can help you target people based on their interests and location.

The two-way nature of the platform also allows you to communicate with your customers directly. And because of the public nature, it can showcase exceptional customer service. Twitter is also free to use, easy to set up and can be a great tool for gathering customer data. These are just a few reasons why we choose to use Twitter for business.

11 tips on generating leads on Twitter

Now that you have a better idea of what Twitter can do for your business, here are a few tips to help your business go viral on social media and generate leads.

1. Separate your Twitter accounts

If you have been using your personal Twitter account to market your business, it’s time to take it to the next level and create a business account. This will create an online presence for your brand and give it a bit more credibility in the online space. Separate Twitter accounts can also be used for different business divisions and products.

2. Update your bio

Your Twitter bio can make all the difference when it comes to lead generation. It’s the first piece of information people will see when they visit your account and needs to convey your business effectively. It’s recommended that you include a link to your website or latest content as well as mention your business offering briefly.

3. Use text in your images

When it comes to your profile, a 160-character limit on your bio can be, well, limiting. By getting creative, you can add more information to your profile by adding text to your header image. It shouldn’t be an essay, but rather a simple one-liner or tagline that can help visitors understand your business a bit better.

4. Create a posting schedule

Simply posting content whenever you remember to do so is not an effective way to reach your audience. Instead, do some research to determine the best days and times to post your content, and create a schedule based on that.

With scheduling tools, it’s a simple matter of creating the content and scheduling it for those times. It’s really easy to do and will make a big difference when it comes to engagement.

5. Understand your audience

This ties in with the previous step. You need to know your customers and understand their behaviour. This will help you to tailor your Twitter marketing approach to appeal to them. Research is incredibly important and should be an ongoing process when it comes to marketing your business and brand.

6. Hashtags are important

With so many active users and daily tweets being sent as a result, you need to find a way to ensure that your audience sees your content. One of the simplest ways to do so is by using the right hashtags. This will allow you to target people based on their location and interests.

7. Go live

Live videos have become a standard for many social media platforms. This functionality allows brands to share video content in real-time and respond to their customers accordingly. This is almost like a one on one sales demonstration if you will expect you’re reaching a wider audience.

8. Use lists

Twitter lists can help you segment your audience, which is particularly helpful when to comes to reaching your audience in a sea of content. You can separate by niche, products, status and other interests. To create your lists, all you need to do is click on the profile icon followed by lists. From there you will be able to create different lists.

9. Respond to customer needs

In the digital space, customer service is easy to notice – as well as the lack thereof. If you’re promoting your brand, be sure to respond to any comments and queries that your audience may have as quickly and effectively as possible.

Not only will it help you build a positive relationship with the person commenting, but anyone that sees the tweet and thread will be able to see that you put your customers first.

10. Join Twitter chats

These online chats are often based on topics, and by joining topics relevant to your business and industry, you can expand your network, and as a result, your reach. If you can provide meaningful insight, you will also be able to position your brand as a thought leader within your industry.

11. Pin important tweets

Pinned tweets appear at the top of your profile, making them one of the first things a visitor will see. Pin any important tweets to ensure that the information is front and centre.

Bonus tip: Promote your content! As with most forms of social media, paid ads will give you the ability to target a wider audience and increase your reach. If you are running a lead campaign, investing in a paid ad or two should be a given.

Tips on converting leads into customers

Any brand embarking on a lead generation campaign does so with the intent of expanding its customer database. While our tips above help generate sales, there needs to be follow-through from your side to secure a new customer.

To help you do so, we have five tips that will help you take those leads and turn them into useful business resources.

Find a way to address any needs that your customer may have by providing a solution. This can either be based on what your business seeks to do, or it could go a step further and involve a member of your team reaching out to discuss what your customer may need.

Starting a conversation and maintaining this two-way relationship is a great way to build a new relationship as well as strengthen an existing one. Remember, people appreciate the personal touch. They want to feel valued.

In keeping with the theme of value, don’t leave customers waiting after they have completed a lead form. Make that initial contact as soon as possible and follow up if you don’t hear back from them.

Generate and convert those leads

Your 2023 marketing strategy has the potential to propel your brand to new heights – if you let it. It’s time to look at smarter ways of using your existing resources to increase your reach, generate leads and make those conversions. By starting with something as simple as Twitter, you can build a foundation that can be shared across various platforms.

Ghia Marnewick is a creative content writer for the New York based digital marketing agency Aumcore, an agency that specializes in SEO, web development, and social media marketing services. She is passionate about finding new ways of sharing information on trending topics in the digital world.