ALTA MODA – Website Design / EDMs

About the Project:

Grays eCommerce Group requested services from Percept to create a lifestyle brand, Alta Moda, aimed at luxury furniture buyers. Percept was asked to create an online catalogue which users could use to find the hand-crafted Italian lounge suites they desired, and bid on the suite in auction accordingly.

Main Challenge(s):

The main challenge was to build this brand and its proprietary website from the ground-up. As Grays eCommerce Group did not previously create any internet infrastructure this was the job of Percept.

Agency Solution(s):

After Percept created the brand and the catalogue, they went to work on the site and designed the site’s aesthetic to conform to the aesthetic of the brand and its catalogue. The aesthetic was minimalistic yet elegant which allows the high-quality photography to stand out well.

Results:

(No results given in the case study)