3 Golden Social Media Trends to Follow in 2020 Share: Softuvo Solutions Date Published 7 August 2020 Categories Blog Reading Time 4-Minute Read Social media can be a game-changer. Wondering, how? Follow these 3 trends and take a lead on your competitors. Read to know more. Being on social is no more just an option for businesses today. We all know about the popularity of social media among people and it has been recorded that more than 90% millennials use social media platforms every day. 2020 has left us all in the sad world of COVID19 and to cope up with the downfalls, it is important to target the internet world. Trust me, social media is one of the most effective and cost-effective means of marketing that can provide you with lucrative results. Social media is a huge platform so sticking to one strategy won’t work well for you. So, it is important for you to take into account the ever-changing trends of social media. Check out the list and stay on top. Personalization Still a Big Trend We all have seen brands using personalization in one or the other way. When we see a mail referring to us with our first name, we feel more connected, isn’t it? Well, that’s the power of personalization. It makes you feel as if the brand is brand is targeting the pain points of the customers in an interactive and interesting way. Realizing its power, brands should focus more on getting better insight into customer preferences and providing them with better responses. Facebook and Instagram are the biggest leaders of social media giants and are using personalization effectively. The companies take a deep analysis of the user behavior when using the app and alter the strategies in the future accordingly. If you want to make the most for your business, then you have to incorporate personalization into your social media strategies to catch the user’s attention. Video Content Has More to the Box Videos are the most important trend of social media and ignoring this one will be your big loss. It has been observed that videos get better engagement than the plain texts and there is no shock to read that, right? Videos are engaging, informative, and interesting, so people enjoy watching more. Several people scroll the er of videos every day. They view, like, and share your videos if they like your content this helps to enhance your brand engagement and grow conversions. So, if you want to expand your reach then you must try videos. Authentic Content Steals the Show While there are many ways you can make social media posts attractive, content is something you cannot ignore. No matter how many stunning images or fonts you use, if you are not providing valuable content to your audiences, other things won’t matter. When framing social media posts, you need to make sure the content is targeting the users. Catchy and attractive titles will definitely steal the limelight. Good content can woo your audiences. User-generated content clearly indicates that the product or service the brand is selling is worth buying. The content you are posting should make people believe in your brand. Believe me, the content can actually change your marketing game and steal the limelight. Final Thoughts The landscape of social media will keep on evolving, what businesses need to do is to stay on top of trends. Social media is a golden opportunity for brands and businesses should put their soul and mind while creating social media posts. Follow these trends and unlock the path of success. Frequently Asked Questions Q – 1. What Is The Best Time To Post On Social Media? Well, there are several factors that affect the time of social media posts like – industry, choice of platform, audience activities, brand goals, demographics, and more. You need to analyze a few basic data and start posting accordingly. Q -2. Which social media platform should I post? This is one of the most common questions, people have a misconception that it is important for a brand to be popular on all the platforms. It’s actually not! The ideal case is to choose top platform 3-4 and start framing strategies for these channels. Try different strategies for different channels and get ready to experience great results. Q – 3. Which is the most popular social media platform? Considering the user count, Facebook still tops the charts of being the most popular social media platform. Q -4. Is paid social media advertising a good idea? The best part of social media advertising is you get to promote your business for free. However, if you are facing a hard time getting brand awareness or simply want to extend your reach to your target audiences, then paid social media advertising is a great option. You will definitely get extended reach and visibility in the online world.