3 Major Benefits and Challenges of B2B E-Commerce Share: RVS MEDIA Date Published 6 August 2019 Categories Blog Reading Time 2-Minute Read B2B e-commerce has gained much popularity in the past half-decade. Although B2C steals the show today, B2B has a promising future. Despite the existing challenges, B2B has made remarkable progress. Running a successful e-commerce store is challenging but it is equally satisfying as well. In this article, we will read about the benefits and challenges of B2B e-commerce. Benefits 1. Online purchasing is more popular: According to research, 4.46 billion people spend $10.37 billion on online purchases. This data clearly indicates how B2B is an opportunity for sellers to establish their e-commerce stores and increase their approach by reaching global customers. 2. Reduced selling customers: A business works with two major targets: cost-cutting and increasing sales. B2B helps achieve both targets. You will be surprised to know that self-service e-commerce features can reduce your running costs by 90%. The automatic selling process of the e-commerce websites saves your time and effort, and in turn, money. 3. The competitive advantage in a slowly growing market: B2B e-commerce is in its infancy. Starting up at this point will give an advantage over your competitors who have not yet entered the digital world. You will have enough time to establish yourself as a leader in the industry. Challenges 1. Maintaining your customers is long-term: It is a difficult job to convince your buyers to make a repeat purchase. Enterprises need to find strategies to drive customers to their website. You need to grab a customer’s interest and build their desire to shop more in order to retain them. 2. Creating an attractive website experience: The user experience plays an important role in their decision-making. B2B addresses the particular requirements of the purchasers and that’s why the experience holds more importance. Customer account management, specific demands and tiered pricing act as obstacles in the process. Building an appropriate e-commerce site will make it easier and faster to shop. 3. Setting up the right technology for large volume sales: Online selling is about setting a sale and completing it. The website should be capable enough to handle the bulk quantities of orders and technically able to process the sales. You need to invest and integrate with the right technologies to handle B2B sales. In short, finding effective B2B e-commerce solutions is not that difficult. You can surmount the barriers easily with the right investments and the right tools.