3 SEO Trends You Need to Know

Cutting through the content clutter on search engines can be a challenge even for the most experienced SEO expert. However, emerging trends in SEO best practices are poised to redefine how marketers reach their target audiences. With 67,000 searches performed on Google every second, finding a way to maximize your page ranking will become mission-critical. According to digital marketing and SEO experts at Response Mine Health, here are the top 3 SEO trends for 2019.

1. Voice Search Redefines SEO

As voice-activated devices like Alexa and built-in phone assistants such as Siri gain popularity, your customers will be more likely to conduct a voice search through Google than a traditional typed query. In fact, marketing experts estimate that one out of every six American households owns a smart speaker. And, that by 2020, more than 50% of all searches will be voice searches. When you consider the sheer volume of consumers — 35.6 million — that use a voice search at least once a month, making sure your website includes common SEO keywords will be key. However, it is important to understand the difference in language between a typed search and a voice search. Studying the nuances in how searches may be conducted, depending on the device, will enable you to weave in the right keywords into your website text.

2. Find Keywords from Amazon

In 2019, getting creative in how you find your SEO keywords is a growing trend. Typically, companies focus on high-ranking keywords based on Google data for their industry or niche. However, with the explosion of e-commerce and the high traffic being drawn to sites like Amazon.com, leveraging their analytics can be a strategic way to find new keywords to improve your search ranking and position your products or services in front of your target audience. A recent study found that 56% of consumers actually search on Amazon first before ever looking at any other site. If you offer products that can be purchased online, incorporating commonly used Amazon keywords in your product descriptions and website can give your search ranking a major boost.

3. Page Speed Can Improve Rankings

Google (and most search engines) are focused on providing the best user experience they can and page loading times is one key factor that can now affect your ranking. A recent page optimization study found that websites that loaded faster ultimately had higher search engine placement. To ensure your website functionality isn’t hindering your SEO strategies, conducting regular site audits to find ways to improve loading time can be a good way to increase your company’s online visibility without having to stuff keywords into your content.

As consumer behavior and preferences evolve, staying on top of new SEO trends and tricks will be important in helping you outpace your competition. Crafting winning SEO strategies can be challenging without the right expertise. That’s why we specialize in studying marketing trends and creating innovative SEO campaigns that are designed to give our clients a competitive edge within their industry. To learn more about our award-winning approaches, click here.