Digital marketers need to get out of their comfort zone and offer aggressive Digital Marketing Services to their clients.
The year 2019 is here and with it come all the new expectations and trends that may impact digital marketing in the days to come. A company’s Digital Marketing Services need to adapt to the changing tides and evolve with time if they desire to stay a step ahead of the competition. Here are the major trends that have the potential to restructure marketing strategies. As a dynamic marketer, you should not only take note but embrace them to grow.
Voice Search Is the Next Big Thing
People are so fascinated by the idea of commanding Siri or Alexa to fetch them some information. Google says that by 2020, as much as 50% of the total search will happen through voice. Is your marketing strategy ready for it? This is the year when every Digital marketing Agency in Delhi and elsewhere in the world should start working on redesigning their SEO techniques and keyword selections to suit voice-directed search. Keywords become more conversational in voice search and thus marketers have to rely on quality data analysis and smart thinking to feature in the search results.
Make the Most of Micro-Moments
Marketers in 2019 do not have a full 2 minute to engage their customers. They have ‘micro-moments’ which could be the 5-sec ad of YouTube or 10-12 sec ad on social media. During this time customers are deciding on ‘what to buy’, ‘what to do’, ‘where to go’ and ‘I want to understand’. Thus it’s time to ditch the long ads and become ultra crisp. Marketers should strategise to capture the attention of users during these micro-moments and move them to a decision making position.
Chatbots Are Not Negligible
Time is the essence of things and users today want quick access to reliable information. Businesses need to provide round the clock assistance to engage such potential customers who might visit your website at an odd time. Chatbots are the perfect solution for this. They are fairly easy to program and customised to suit your business model. Marketers can now configure chatbots into social media platforms as well to answer user queries and generate leads.
Digital marketers need to get out of their comfort zone and offer aggressive Digital Marketing Services to their clients. This is the only way to grow your business.