4 PPC (Pay-Per-Click) Tools You Must Try In 2021

Softuvo Solutions
  • Date Published
  • Categories Blog, News, Research
  • Reading Time 3-Minute Read

If you are struggling hard to reach your business goals, then choosing the right PPC tools will certainly help you in boosting the ROI.

As we begin with the year 2021, it’s time to get prepped up with some business marketing tricks. The year 2020 was a bit slow down for several businesses, but it’s time to catch up with the downfalls and boost your business. PPC (pay-per-click) is one of the most commonly used marketing techniques that helps you connect with the right audiences and increase conversions.

If you are struggling hard to reach your business goals, then choosing the right PPC tools will certainly help you in boosting the ROI. Let’s check out the list of PPC tools that you shouldn’t miss in 2021.


The tool is packed with ample of exciting features that helps in boosting paid campaigns. From doing the keyword research to keeping an eye on the competitor’s ad activity, the tool can help you with all. Not just that, the tool provides AdWords templates that can easily be imported and used.

How It Helps

  • Smart keyword suggestions.
  • Helps in keeping a check on competitor’s ad strategy.
  • Provides intelligent bidding advice.
  • Comes handy with ready to import AdWords templates.
  • Easy-to-use interface with loaded features to take a lead on market.

PPC Entourage

This tool is particularly for Amazon sellers. It allows the users to create and run efficient ad campaigns that further helps in increasing the conversions.

How It Helps

  • Keyword research and suggestions for relevant ones.
  • Helps in identifying the area of improvement.
  • In-built analytic tools
  • Automation options
  • Negative keywords optimization


One tool that wins every marketer’s heart is SEMrush. This all-in-one marketing tool is commonly used for SEO and PPC. The tool helps in finding the right keywords and creating successful ad campaigns. SEMrush is best for all those who have an established business with several marketing needs.

How It Helps

  • Extensive keyword research
  • Competitor analysis
  • PPC cost benchmarking
  • Google shopping campaign analysis.
  • Boost advertising campaigns

Google Ads Editor

If you are looking for a free PPC tool, then this one will fit right for you. The tool helps you work on different campaigns on multiple channels. You can easily manage and create bulk changes using the editor. What’s exciting about this tool is it allows you to make changes to all your accounts using a single dashboard.

How It Helps

  • Allow the users to search and replace the texts, undo/redo, move items and more on multiple campaigns.
  • Easy and efficient to make bulk changes.
  • Quick sharing of work with others.
  • One-click import/export file feature.


Apart from these 4 tools, you can go for tools like – Bing Ads Editor, WordStream AdWords Performance, and AdEspresso. Choose the one that fits your business needs.

As digital spending continues to rise, there is no harm in investing in a tool that can not only be informational but can also provide lucrative results. No matter if you are spending small or big amounts, your campaign must be well-researched and analyzed to get more efficient results. Let’s get started and get ready to roll in immense profits. Good luck!