4 Simple Digital Marketing Tactics for Art Organizations Share: Iseona Date Published 9 April 2018 Categories Blog Reading Time 3-Minute Read Whether you are a newbie or an expert in the digital scene, your goal is to select tactics that are going to be the most effective for your art business. In order to help you accomplish this, here are 4 tactics you can use today to enhance your marketing initiatives. #1 Optimize your mobile strategy Nearly 60% of searches come from mobile devices. According to eMarketer, mobile commerce is set to make huge gains in shopping, with art sales across mobile devices reaching $100 billion by 2018. In many cases, mobile search campaigns works pretty well. Review your marketing strategy for mobile platforms so you don’t miss a good chunk of your customers. #2 Refresh your website It’s time to spring clean your website! Perform an audit on your content, update your events and exhibitions list, review your call to action buttons positioning, remove dead links. It’s good for SEO! Search engines love content and especially new content. They like to have long quality posts in their index to satisfy their users. A website that is updated regularly is crawled more often, has more pages in the index. Additionally, make sure your website is linked to Google Analytics. It will show you how long people are staying on your site, how many pages they are visiting, and which pages are getting the most conversions. Work with your Digital Marketing Partner to ensure you learn from the data you have at hand. #3 Geo target your audience with Facebook Facebook offers the ability to serve targeted, hyperlocal mobile ads to your customer demographic. The best part of this service is that ad delivery is based on their location. Since consumers are consistently utilizing mobile devices, this offers a unique way to reach potential customers in specific geographic areas who otherwise might not have found their way to your website. For instance, If you are an Art Gallery it can increase the number of in-person visits. Avoid the noises and gossip around Facebook and use this platform to maximize your presence from online to offline. A platform to watch out with new features to come for your business. #4 Create your content calendar Have you set up your content calendar? If yes, well done! Creating a content calendar for the month or better for the quarter will allow you to visualize your upcoming content strategy and will help you create a consistent flow of content to better build your brand. Remember to stay updated on both social and search trends to release content that people are looking for. You may not have the time or resources to explore every digital marketing strategy, but at a minimum, make the time to place your digital marketing focus on effectiveness to compete in the digital space. This will allow you to test and learn. To do this, make sure you are gaining valuable insights by measuring key metrics with programs like Google Analytics. Then, learn with your team to adjust your efforts accordingly.