5 Compelling Strategies to Boost Lead Generation for E-Learning Products

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Scaling an e-learning business comes with many challenges.

With approximately half of the scaling process boiling down to getting new leads to close sales, it’s important for any business aspiring to close more sales for the e-learning products to focus on lead generation.

With so much advertising clutter online, your e-learning product needs to stand out and sound attractive to the eyeballs it comes across.

Here are five compelling strategies you can amplify the appeal of your e-learning courses to cut through the advertising clutter, attract new audiences, and generate quality leads to scale your business.

1. Tell a story with a contemporary spin

Look for new ways you can put a contemporary spin on your e-learning product that will catch the attention of new audiences. A simple way to do this is to change the title of your e-learning course to something niche, trendy, or modern.

For example, instead of calling a photography course, “Self-Portrait Photography”, you can call it “Selfie Masterclass.” The term “selfie” captures a larger audience and makes you more relevant.

2. Be concise & truthful

While having a catchy spin can get you more attention, at the same time, you don’t want to make it either too long or with false promises. Today’s time-constrained and discerning audiences value brevity and honesty.

An example of a catchy, concise and truthful e-learning course was titled, “How to Build a Rocket.” Ranked number nine on the ‘Unique E-Learning League,’ the course generated £14,000+ in revenue because of its clear description and niche targeting for creating science experiments with household items—no overpromises to send you to the moon!

Not misleading or misleading audiences is important to build trust for long-term loyalty and customer lifetime value.

3. Offer diverse user support and deliver them well

Communicating clearly that you offer after-sales support reaffirms trust in your brand and assures the learner that you care for their progress. In e-learning, support extends beyond the usual customer service for products. Support can also mean having forums for peer support or live chats features for learning guidance.

The next step is to make sure you meet your word on delivering the user support you promised with the best quality possible. This doesn’t mean you have to ensure your support is available 24/7. What it does mean is to clearly communicate how and when students can access support, then make sure it’s delivered as promised.

4. Offer and communicate exceptional value

With a lot of content available for free online, how can you convince your target audience to invest in e-learning products? The key is in offering exceptional value and communicating why it is valuable.

Value comes in many forms. From a monetary standpoint, the value could be offered through competitive pricing or discounted products. From an experience standpoint, the value could be in the quality of a curated learning path that can deliver promised results. Value can also be free resources that allow your target audience to experience and trust your brand before committing to your e-learning products.

5. Reduce complexities

If lead generation is half the scaling process for e-learning businesses, then the other half would be user experience. Reduce complexities at every step of your journey, from signing up for a free resource to consuming the learning content.

Reducing complexity can mean a variety of things. It can mean using easy-to-understand language. If the topic requires a lot of jargon, then there should be a resource that explains this jargon which is easy for students to access. Graphics is also important. Cluttered graphics can become overwhelming and make the learning path feel difficult.

Other important aspects include mobile-friendly access, clear instructions, and alternative formats of learning that take into consideration those with disabilities.


These five strategies compel your audience to trust your authority and enjoy their experience with you at every point of the journey, from the first time they come across your offerings right through to completing an e-learning course with you.