5 Elements for a Successful E-commerce Share: Masclicks Date Published 29 May 2017 Categories Blog Reading Time 2-Minute Read For this kind of site is very important to be as clear as possible for the user to be confident that its purchase will be worthwhile. Let’s think about what makes us trust an online store, what makes us buy or leave, that part that connects the user and your products. These are the 5 elements we should pay attention to in order to have a successful e-commerce: Clear navigation. It is one of the first things our potential client will see. Our main menu must express instantly what we sell and what the path is to check products and when we may also need a search bar. It’s recommendable to express things that make our store special, for example, “free shipping”. Product pages with the essential information at hand. Usually, we will have the product’s picture, its name, and price. The more complex description must be after this fundamental items, but in the first place, we must establish what the product IS and what it does for our clients. Clean call to action. It is better to have a clean page with only the indispensable if we have options in a product must be very clear their availability and the differences among them. More details will be in the second term in our structure and will help the user to know what to expect from the product, so it’s advised that this description answers the most frequent questions about the product. Finally, we set up the details that will influence the buyer in a more emotional side of the purchase, this could be opinions of people that trust the Brand, or maybe a look at the manufacturing process. The key factor is making our customer feel like is making the right choice.