5 High-Converting Landing Page Designs You Should Implement for Your Online Marketing

Why High-Converting Landing Page Designs Are a Must in 2018!

The digital age is firmly upon us. We are sure you noticed that already! And while this is exciting for some it does present increasing challenges for online marketers. Why? Because before you can even begin to market your awesome product or services you must first rise above the digital noise and actually get noticed by your target audience. Which is why high-converting landing page designs are critical!

As of January 2018 there were over 1.3 Billion websites on the Internet. Website Hosting Rating

Imagine this; you are looking for a new product or service. Like most of us you Google it, and that friendly search engine spits out a bunch of options for you to explore. Maybe you pick the first option, or perhaps you are a bit more sophisticated, and harder to satisfy. So you look around for a bit, that’s cool. And sooner or later you make your decision. But what prompted you to do so? Most likely the landing page design itself appealed to you.

But what exactly about that design appealed to you? High-converting landing page designs tend to consist of the same elements. That part is pretty straightforward. But simply adding these elements to your landing page may not do the trick! You most likely will need to tweak them to match the expectations of your target audience. Here are some ideas for you!

Elements of High-Converting Landing Page Designs

An Engaging Blurb

Be sure to tell visitors right away what your landing page is all about. No need to be shy; it actually works better if you are really direct and to the point. We usually recommend something short and impactful; that makes it easier to remember your brand and message. Be sure to create content that will continue the conversation, and add a few keywords for better search engine results.

Product Videos

High-converting landing page designs don’t allow for a lot of text content. Studies have shown that too much information on your landing page simply overwhelms your visitors to the point they go elsewhere. You can keep it short and simple and still convey enough information through a short product or explainer video.

Forms

The main idea behind landing pages is to start a conversation with potential consumers. Usually that requires a bit of info so you know who you are talking to. The easiest way to collect that info on your landing page is through a simple form. Simple is the operative word here! If you ask for too much information right up front most visitors will not complete the form, and you end up talking to yourself.

Optimized Call to Action (CTA) Buttons

The best landing page design in the world is pretty much useless if your website visitors are unable to take action. So you need to spend a bit of time here and determine the best strategy for you. Generally we recommend you avoid generic terms like “Sign Up.” Instead we recommend giving away something in return, or instilling a sense of urgency in your potential consumers.

Of course, this is only scratching the surface here. If you want to drill down into specifics take a look at this excellent infographic from explainer video company BreadnBeyond. It will give you some excellent insights into high-converting landing page designs.

5 High-Converting Landing Page Designs

Infographic courtesy of BreadnBeyond

Applying These High-Converting Landing Page Designs Yourself!

Now that you understand the components of high-converting landing page designs you can start optimizing your own landing pages. We always recommend starting with what we call the “low-hanging fruit” first. Maybe you just need to make a few minor tweaks, such as improving the offer or simplifying your form.

In some cases, however, you are better of to start from scratch and create a new landing page or pages for your digital marketing campaign. Our high-converting landing page designs outline all the steps you need to consider. In order to achieve the best results you may want to consider working with a professional web designer to create your landing pages and forms, and a professional copywriter to help you with the content.

How We Can Help!

Here at ESPRESSO.digital, we offer a full range of web design services, including professional landing page design, and search engine optimization to help you create your own successful landing pages. Contact us to learn more about our small business web design and digital marketing services, and how our team can help you achieve your business goals through creating successful landing pages for your next digital marketing campaign.

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