5 Key Elements of a Social Media Marketing Plan

  • Date Published
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Nowadays a successful digital presence does not just happen, it is certainly planned. Read about 4+1 key aspects of a strategic social media marketing plan.

In a world where 45% of its population uses social media daily, if you want to reach your clients and build a relationship that will make your brand stand out of the crowd, you need to have social media accounts for your business. Of course, to help your company grow you need a very well-thought-out strategic social media marketing plan. In this blog, we will share with you 5 of the most important key elements of a strategic social media plan.

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A Goal Without a Plan Is Just a Wish

#1 Set the goals of your strategic social media marketing plan 

Before trying to even work on a strategic social media plan, you need to understand your company’s needs and what you want to gain from that plan. Do you want to get more likes on your page? Or do you maybe want to promote a new product? Identify your goals and work towards them. Identify, set, achieve.

Quick tip: Do not try to fit all of your company’s needs in one plan. Set a maximum of three goals per plan, that way you can more easily achieve the goals and measure the results.

If you don’t know where you’re going, you’ll end up someplace else.

#2 Define your target group

Most of you already have the basic information that will help you set your target group. Look for their age, occupation, interests, where they are from, likes and dislikes. All these parameters will help you understand them and create content that will intrigue them and most importantly, make them engage with it!  Finding your target group is one of THE most important moves you need to make. So pay attention to the details and try your best to understand them.

Quick tip: Once you define your target group, use their everyday language and idioms. In that way, they can more easily relate and are thus more likely to engage with it.

If your target group isn’t listening, it isn’t their fault, it’s yours.

#3 Choose your ideal channels

Just because they’re there, does not mean you need every single social media. Depending on your company, goals and target group you will have to pick the right social media for your company. Do not waste your time and money on social media that aren’t cut out to fit your business’ needs just to be there.

A quick tip: Facebook and its approximately 2.5 billion monthly users are definitely one of the social media networks you want your company to be on. In addition, any company with a physical store needs a Google My Business account, since Google assists its child and gives companies with google my business accounts better search rankings. Last but not least, if you target people under 35, Instagram can be a vital social medium for your company.

Not all social platforms are for every business. Select carefully the ones you should be spending time on.

#4 Develop a content strategy

Social media and content are in a needy relationship. Without content, there would be nothing to share on social media. Without social media, there would be no place to share your content.

Create content that represents your company and remember, that content helps to create your online brand.

Quick tip: Always trying to sell or promote your services can be annoying, so create content not only to sell but to also interact with your online followers.

The strength of your social media depends on the strength of your content.

#5 Set your budget

Keep in mind that a social media marketing plan will cost you less if it is well-thought-out and strategically organised.

Quick tip: Estimate the amount of money you are willing to invest in your content. At the end of every month calculate the ROI and do any required readjustments to the way you spend your money.

A budget is telling your money where to go instead of wondering where it went.

Summing up, our friendly advice is to pay close attention to your social media marketing plan otherwise, you might end up spending your money carelessly or even worse, creating the wrong online image for your company. Pay attention to the needs of your business and the needs of your customers and prospects. Remember that social media are tools that can help you develop a trusting relationship with the people that are interested in what you have to offer.