5 Simple Steps to a Better Website Design Process Share: Comrade Digital Marketing Agency Date Published 12 August 2019 Categories Blog, Guide Reading Time 3-Minute Read Every website design process works a little different. However, the regular flow of a website design process incorporates the following steps. 1. Set Website Objectives in the Discovery Session The discovery session provides an opportunity to evaluate the strengths, weaknesses, opportunities, and threats (SWOT) to a project before it starts. You probably heard the statement begin with the end in mind. The discovery session helps us create a website with your goals in mind. During your discovery session, we sit down with you one-one to: Discuss your project goals Explore current website challenges Identify and remove concerns about the website Research your industry and competition Review the website branding guidelines 2. Create Compelling Website Content Before we design the website, we need the website content. The words on the page affect how you layout the site, so designers prefer to design a website around the current website copy. The copywriter can: Write copy that fits your company’s objectives and values Optimize content for search traffic Choose client photos & logos to place near the content 3. Design a Results-Based Website Once the copywriter finishes, the design starts. At this point in the website design process, it is time to: Decide on the color palette and visual style Choose the final images that match your brand positioning Layout the website navigation Showcase your unique story Create a buyer’s journey, so your visitors become clients 4. Develop a Responsive Website The design is the front of the website. However, so much happens behind the scenes for a website on the back end of the website. Your customers never pay attention when your site works, but you never hear the end of it when your site breaks. To ensure you have a smooth, responsive website we: Integrate Content Management System (CMS) into your site Develop functionality (forms, e-commerce, layout, sitemap, social media, etc.) Improve the load time, so your website runs fast Optimize your website for search traffic Install mobile responsive site Add accessibility features, so those with disabilities can access your site Connect the website to third party applications like Google Search Console, Amazon Web Services, Hubspot, and Facebook Pixels 5. Test Your Website to Make Sure It Works Once you finish the site, the real work begins. If you want to make sure the launch goes smoothly, you need to test everything first. Here are a few things you should review before launching your site to the public. Inspect website in multiple browsers and devices Configure the hosting environment Test website links and navigation to confirm they work Double-check content for spelling, grammar, and clarity Check images for size and alt-text tags Confirm the page formatting is universal (E.X. font sizes and colors) Turn on the site cache, minify pictures, & connect images to a CDN Fill out all forms and complete the lead generation process to make sure prospects receive the information they requested Launch website Final Thoughts There you go! You now have a website design process that can help you build the site your company needs to compete and thrive online. However, knowing the process, and understanding how to use it for your business are two completely different things. If you want to leverage this website design process for your business, please contact our team today for a free consultation.