5 Simple Steps to Measure the Success of Your SEO Campaign Share: EZ Rankings Date Published 29 June 2022 Categories Blog, Guide Reading Time 5-Minute Read In this article we cover the way of success about your SEO campaign and the measure point of the strategy parts. SEO is the most important marketing aspect of your company and the marketing team needs to measure the SEO process keenly to scale the process. However, as the SEO campaigns get bigger and more complex, it becomes difficult for the company to measure the real success. This is the main reason why the majority of companies across the industries face issues with SEO implementation. If you are new to SEO and wondering how to measure the real results of SEO campaigns, we’ve got you covered. In this article, we will have a look at how to get started with it. Before we jump into the steps, let’s check why it even matters. Why does measuring SEO campaign results matter for your company? SEO is significantly dynamic and you need to keep checking whether the SEO practices are delivering results with the full potential or not. If a company does not measure the SEO results they’re getting, it becomes difficult for them to scale and gain more profits. On the other hand, when the team knows what results the SEO campaigns are delivering, it becomes easier to improvise. Moreover, you can gain an edge over the competition when you know what to improve and how you can get the maximum benefits from the SEO implementations. In addition, it becomes important to set realistic expectations with the clients and other stakeholders when you know what to expect from an SEO campaign. It gives a clear idea of whether the company is on track or not and where they need to focus more. Now that we know why measuring SEO results matters, let’s get started with the steps. 5 simple steps to measure the SEO campaign’s success Here are the most-effective steps to measure the overall success of the SEO campaign: 1. Check the website’s traffic The first step is to check whether the website is getting more traffic or not. It will give you an idea of how successful the SEO campaigns are. You can use various tools to measure the website’s traffic including Google Analytics, Moz, and SEMrush. These tools will give you information about the organic traffic, paid traffic, and the total number of visitors to the website. Moreover, you can also check the website’s position in SERPs to know whether the ranking has improved or not. You can use various tools including Google Search Console and Ahrefs to check the website’s position in SERPs. 2. Check the website’s conversion rate The second step is to check whether the increased traffic is translating into more conversions or not. If the website’s conversion rate has improved, it means that the SEO campaign is successful. You can use Google Analytics to measure the website’s conversion rate. Moreover, you can also check the number of leads and sales generated from the website to know whether the SEO campaign is successful or not. 3. Check the website’s organic search results The third step is to check whether the website is getting more organic search results or not. You can use various tools to measure the organic search results including Google Analytics, Moz, and SEMrush. These tools will give you information about the organic traffic, paid traffic, and the total number of visitors to the website. Moreover, you can also check the website’s position in SERPs to know whether the ranking has improved or not. You can use various tools including Google Search Console and Ahrefs to check the website’s position in SERPs. 4. Check the website’s backlinks The fourth step is to check whether the website is getting more backlinks or not. Backlinks are one of the most important ranking factors and they play a vital role in SEO. You can use various tools to measure the website’s backlinks including Moz, Majestic, and AHrefs. These tools will give you information about the number of backlinks, the quality of backlinks, and the authority of the website. 5. Check the website’s social media engagement The fifth step is to check whether the website’s social media engagement has increased or not. Social media engagement is a vital part of SEO and it plays a significant role in promoting the website. You can use various tools to measure the website’s social media engagement including Hootsuite, Sprout Social, and Buffer. These tools will give you information about the number of likes, shares, and comments on the website’s social media posts. Wrapping up Thus, these are the five simple steps to measure the success of your SEO campaign. You can use these steps to measure the overall performance of the SEO campaigns and take necessary actions to improve the results. Moreover, you can also use these steps to compare the results of different SEO campaigns. If you don’t have an in-house team, it’s better to hire an experienced SEO agency to get the best results.