5 Steps for Google Ads Management Success Share: Be Unique Group Date Published 8 February 2021 Categories Blog, Guide Reading Time 5-Minute Read The management of Google Ads can be time-consuming. Let’s take a look at how to efficiently and effectively manage Google Ads by implementing these 5 steps. The management of Google Advertising can be highly time-consuming. It can be difficult to find the time to log in to Google Ads, or to spend time optimizing your campaigns when you have other things on your mind and on your to-do list. It is not a wonder that so many small business owners and advertisers just make adjustments only once a month to their Google Ads accounts! An experienced Google Advertising manager puts the company in front of the right customers. With the right keywords and match styles, you can reach particular markets while still having the ability to get a lot out of even limited budgets. A continual, iterative method should be what a PPC is. It takes continuous effort to organize the management of Google Advertising, manage and extend the list of keywords, generate optimized Google ads, enhance the quality ratings, create conversion-friendly landing pages and the list just keeps continuing. The good news is that it doesn’t have to be a full-time job for Google Advertising anymore! Google Ads management can be much simpler with the correct processes in place, and smart search engine marketing tools by the side; it can actually even be kind of fun. The Basics of Google Ads management Google Ads is not something that you can learn in a day. This system is complex, and it’s always evolving. That said, the management of Google Ads can be broken down into a few major factors. Let’s take a look at how you can more efficiently and effectively monitor your Google Ads accounts and campaigns by implementing these main steps: Google Ads Structure First, for the rest of your account, you need to lay a stable base. Start by selecting your category of the campaign from Google Ads. What is your goal for advertising? The correct form of campaign for your organization depends on your response. Most organizations want to start with a search campaign, but if you specifically want to generate calls the best option is a call-only campaign. Display campaigns are a perfect choice if you are trying to create awareness of a completely new brand/product. To accomplish multiple objectives, you can also create multiple campaign categories in your account. Google Ads Budgeting For your promotions, Google Ads allows you to set an average daily budget, with the ability to adjust it at any time. In the course of the month, your average daily expenditure is the average amount you would like to spend per day. You will need to establish how your money will be spent by Google. The daily budget x 30 is your monthly budget. So, begin with a monthly budget and work backward (divide by 30). Consider: How many clicks per day will your budget sustain, based on your projected CPC (cost per click)? Google Ads Keyword Research While Google launches new targeting features all the time, such as targeting life events, it is still true that most of your ads will revolve around keywords. Your ad groups, which form your campaigns, form the keywords. You’ll need keyword tools to help you find new keywords (and the right ones) to bid on if you’re building brand-new campaigns or trying to expand your current ones. Google Keyword Planner The Keyword Planner lets you evaluate keywords for your search campaigns. To discover new keywords relevant to your business, you can use this free tool and see estimates of the searches they get and the cost of targeting them. You choose terms or phrases that describe your product or service to help decide when and where your ad can appear. Depending on the similarity of your keywords to the search terms of the user, as well as your keyword match forms, when someone searches on Google, your ad may be qualified to appear. Google Ads Optimization It’s important to track your campaign performance and make frequent changes to ensure that your campaigns get you the results you want while keeping your return on investment high, including: Adding new negative keywords to decrease excessive expenditure Creating new Ads to expand your account Ad text testing & editing to enhance CTR, Quality Score & conversion rate Constructing and testing new landing pages Optimizing the budget to lower the CPA Unfortunately, if you want to make the most of your Ads budget, most of these duties need to be revisited at least weekly. When it comes to managing campaigns for Google Advertising, there’s a lot to do. There are a large number of things to handle, as described above, so it can be hard to know where to place your attention. Optimization is where you want to invest plenty of your resources because it’s where you’re going to feel like changing. But if you’re doing a lot of campaigns, then it’s still moved to the bottom of the to-do list. You may outsource the Google Ads management, but you will find that optimizations often fall to the bottom of their lists. If you can afford it, agencies are fantastic, but they can make their lives simpler with the same Google Ads management tools that you could get your hands on. Good managers of Google Advertising are intuitive to use anyway, so you can quickly pick-up things. You save time, money and deliver improvements with a good Google Advertising tool. Always make sure that you’re making the most out of your business with Google Advertising. When you have found the right tool for you, you need not look back.