5 Steps To Create A Sustainable Social Media Strategy for 2021

KK Digital Marketing Agency
  • Date Published
  • Categories Blog, Guide
  • Reading Time 3-Minute Read

Spend less time worrying about followers and more time driving website traffic from social media platforms with a sustainable social media strategy.

Focus On Social Media Platforms That Generate Website Traffic

It’s OK if Instagram is generating website traffic for your business. Some industries simply don’t do well on particular social media platforms. So this year, investigate where your business is performing well online, and invest more time into this platform and nurturing leads. This will also free up more time to look into other social media platforms such as Pinterest that could help take your brand to the next level in 2021.

Create 1 Piece Of Content With 7 Different Angles

This is such a smart social media strategy trick that is going to make creating fresh and interesting content easier than ever. It’s a bit like recycling or upcycling content and can be applied for old pieces as well as new blog posts.

Basically, for each piece of content you create, think of 7 unique and interesting angels for social media marketing.

Here’s an example of how this works:

Let’s say you create a blog post about ‘Spring cleaning your wardrobe for the next season’. You have top tips on how to upcycle old wardrobe staples as well as insight into the new fashion trends for spring/summer 2021.

 Social media angles:

  1. Why spring cleaning your wardrobe can help you reinvent yourself!
  2. Hands up who’s in need of a new look this season? Here’s some inspo…
  3. Here’s 3 trends you need in your wardrobe this season!
  4. Stop buying more clothes! 2021 is all about upcycling your old pieces and giving them a new lease of life!
  5. Step into spring with Spring/Summer 2021 fashion secrets!
  6. Why it’s time to say goodbye to grey chunky jumpers and basic black leggings!
  7. We dare you to try this outrageous spring/summer 2021 trend!

Congratulations, you’ve just created a week’s worth of social media content using just one blog post!

Invest In Video Content

Video content is the digital future so stop trying to avoid it! This year, make sure to invest in video creation, whether it’s recording your own content or hiring an expert to create mini branded clips for social media marketing.

When done right, video content can boost your website traffic and conversions. The trick is to keep things simple. Start with short video clips before trying to create a 2-minute masterpiece.

Pay Attention To Social Media Metrics

2021 is a year to crunch data, so start paying attention to your social media metrics. Part of implementing a sustainable social media strategy is to maximize your time and effort on social media platforms that benefit your brand and business.

The only way you’ll be able to monitor your performance on each channel is to analyze your social media metrics. While followers are important, spend more time looking at the types of content that gain attention and earn valuable clicks and comments.

Use this information to guide you on what to create next.