7 Best NFT Marketing Strategies to Employ

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Sift through this list of the best NFT Marketing strategies you can employ straight away in your NFT business.

There is hardly an investment freak who is not obsessed with this term: non-fungible tokens, which are blockchain-linked digital assets embodying the ownership details. It’s strange how everyone is concerned with finding the best marketing techniques for their company, but we don’t take the time to understand what marketing strategy entails.

But then, it’s important to outline your marketing campaigns’ objectives first. How to do it, though? Let me list them:

1. Diversify Your Offerings

Start with defining your strengths and opportunities and how you can improve your products/services. Take GuardianLink (for example) — an all-NFT technology service provider that revolutionized the NFT space with its first-of-a-kind anti-rip AI Spyder technology. The technology monitors the web for rip-offs, enabling the highest degree of security for NFT owners.

I won’t say that it’s a must to experiment; however, it’ll be helpful to overcome the competition (in the long run).

2. Set Clear Marketing Goals

An effective NFT marketing campaign means knowing how to measure its success and growth. Even the best NFT marketing strategies serve this purpose to accomplish marketing goals. Devising the plans beforehand will help you manoeuvre your marketing campaign accordingly!

3. Hand-pick Your Target Market

Identifying the target market based on their lifestyle, geographic region, social activities, values, and personality traits is essential. Your target market is customers who will invest their time and money in your products and services. It will be much more effective when you cut the fat from your marketing strategy.

7 Foolproof NFT Marketing Strategies That You Can Employ

Now comes the most important part of the article what are the best NFT marketing strategies!

1. Community Building with Tools

You need marketing goals, diversified products/services, and most importantly, a project-specific community.

Community is synonymous with NFT businesses, to the point that almost everyone is investing (in it) to a certain extent.

However, building an all-NFT community isn’t that easy. Instead of overcoming that uphill battle alone, you can utilize community-building tools (like Discord), strategize around them, and deploy trackable metrics. Discord has become the bedrock of NFT marketing strategies in the blockchain space.

2. Host Ask-me-Anything (AMA) sessions

AMA sessions can be an interactive tool aiding the target audience in resolving their queries. While talking about the NFT projects, these are the most common questions: what encompasses the NFT collection, what utility does it have, what is the starting price, etc.

If you’re a first-timer, learn how to host an ask-me-anything session that interactively engages the users. Also, you need to promote your AMA sessions wisely to drive maximum traction.

3. Focus on Organic Reach via SEO

NFT enthusiasts rely on search engines to make NFT investment decisions. It is where SEO comes in handy. People who search for NFTs and Marketplaces or anything related to your niche must see your NFTs which might get you a lead.

Working with an SEO agency can help your NFT website increase search rankings, resulting in more organic traffic for relevant search queries. As your project’s popularity grows, you’ll drive better traction to your venture. As a result, a small investment in a professional SEO can pay you off better in terms of NFT income.

4. Partner with NFT-specific Influencers

Influencer marketing is a rapidly growing and highly effective marketing strategy that facilitates communication between customers and brands. Influencers are more likely to be well-known figures in their field who have demonstrated their ability to provide and suggest real-time market ups and downs and promote business in their area. It is simple to connect with the targeted audience in the field through influencer marketing.

5. Publicize Through Press Releases

Press releases are an effective way to reach out to various media outlets and spread the word about your NFT launch. The news of your NFT launch may be picked up by other websites and spread the word to the target community. It will allow your NFT to reach a wider audience, and a larger audience will be aware of your NFT marketplace.

6. Utilize Email Marketing

Email marketing involves sending targeted promotional emails to potential prospects. While sending email marketing pitches, you can control the content and distribution.

NFT businesses can deploy this approach to maximize their reach. For example, most marketing companies rely on HubSpot’s free email marketing tool to send automatic-yet-customized emails to the target audience. Along with that, businesses also use MailChimp for marketing campaigns.

7. Organize Giveaways on Social channels

Giveaways can lure potential prospects to your NFT project/business and make them stay (for a long time). So obviously, they help in obtaining a good retention rate. Do you wonder – how to conduct giveaways? You can either spread out quiz questions and hand-pick winners or randomly pick the giveaway winners (based on engagement rate). It adds to the excitement surrounding your NFT Collection, allowing you to please your fans while also being discovered by more people.


Let me remind you of the American professional Michael Porter’s quote: The essence of strategy is choosing what not to do. In this context, It’s not advisable to carry out these marketing strategies (by yourselves). I suggest you hire the best NFT marketing agency to oversee your marketing campaigns.