7 Important Points Your Website Should Have

As you all might know there are different approaches for creating websites. There are also different types of websites that serve different purposes. However, there are some features that every website needs, no matter whether it is a travel website, a self-branded website, or a simple landing page to advertise a company or any kind of activity. While creating the sitemap and the structure for your website, try to keep these points in mind.

1. Appealing Interface

Today most users pay special attention to the interface of the website. Searching for something in Google, or in any other search engine, you should understand that users will open many pages and look through each very quickly. If the interface itself looks bad or buggy, or it is not clear from the first sight what it is about, or the user simply doesn’t find what they are searching for — in a couple of seconds they will close the tab and move further.

It doesn’t matter whether it is a custom website or a design using modern constructor tools. First of all, select the color palette, search for appropriate images and videos, review the content “as a user”. What does it mean?  — don’t create long texts and phrases, users just go through the page and read what is highlighted, very rarely they look through all the texts and phrases. Keep it in mind when creating your content.

2. User-Friendly UI

Close to, but not similar to the point one. When you create a website, the ideal way is to get some usability testing to see if the interface is ready for the end-user. As practice shows the budget to perform usability testing is usually affordable for big companies, while bloggers, early start-ups and many other self-entrepreneurs cannot afford it. What to do? — Just create a list of actions that your user is supposed to do and ask your friends to use a prototype and you will see which issues they will have, which questions, and, as a result, you will come to a conclusion as to what to improve.

3. Easy To Use Contact Form

The contact form is a very important part of any website. Your user should have the possibility to go quickly to the contact form from any page of the website when the idea that he is willing to talk to you comes to his mind. It is a good idea to keep the contact form with 3-5 fields. Obvious fields every form should have are name and surname, email or phone number and message.

A good tip is to test your form working, at least once a week. Because we at Code Inspiration already had a very interesting case. When recently we stopped getting emails to our infobox, we thought that something is wrong with our marketing strategy, further, we thought that we post content which is not relevant, and only in a week or so one of us tried to test the form itself. And the answer was simple: there was a bug that blocked the delivery of requests to our email.

4. Information About You or Your Company

It is very important to share relevant and easy-to-read and easy-to-understand information about your company. Or if the website is self-branded, information about yourself. As practice shows, your customers who are planning to work, order or have any other type of activity are willing to know who you are. You can share your philosophy, methodology, what makes you or your company unique. Sometimes, it is a good idea to share information about the history of the company and to provide more insights. Also, in most cases people like to see real photos, be it office, store or people working in the organization.

5. What Makes You Unique?

We have somehow touched this aspect in point 4. As for now, there are lots of similar services, products, blog topics and it is important to show in a non-aggressive way what makes you stand from all your competitors, from all companies providing similar services. Maybe it is a unique approach, or best price, or fast delivery. Find the top 3 points that make you unique and exclusive in what you do and share it with your visitors.

6. Well-Designed Footer and Header

Your website can be a single page or consist of multiple pages. The most important elements that your visitors will use are the footer and header. Usually, the footer has almost the same information as the header.

Obviously, in the left corner of your header, you should place your logo. Clicking the logo should forward you to the main page.

In the footer, you should place the contact details. Additionally, it is possible to place so-called “quick links”. They will lead to FAQ, services and the other popular pages on the website.

7. Mobile Responsive Version

And the last point you should think about at the very beginning of your website development is the mobile version. As you might know, more than 50-60% of users surf the internet using their mobile devices, and it is important that the mobile version is made in a responsive and user-friendly way. Also, for your reference, websites which do not have a responsive version, or have pages with bad mobile responsiveness are not ranked in search engines.

Nowadays, every service and every product, any information, survey and much more could be sold via a website. Keeping these simple 7 points in mind developing your website will help you to achieve better results and get more visitors on your way to success.

If you need more website development insights, check this article with 40+ triggers of trust for any website.