7 Tips to Improve Your Content Marketing

Today, with a growing number of technology users and exposure to advertisments of all kinds, it becomes even more important to create quality content for your business. The fact is that people spend less and less time thoroughly reading posts on social media and articles you write, yet again, one of the main reasons is because the quality content is not provided or properly presented.

Here are some useful tips that should help you attract more attention of the right audience in order to engage them more than ever before.

1. Start with a plan! First of all, you need to learn about your targeted audience and provide interessting and engaging content. Make sure to write down the goals of your activities. You don’t want to write something just to fill the blank space.
2. Go with short headlines that point out the most relevant info. Let’s face it. No matter how good the content on your site is, no one would put additional effort to carefully read the text if the headline is not optimized.
3. Use infographics! Infographics are shareable and linkable assets. Hence, you might end up gaining more clicks and the content is more likely be read. Combinations of text and a visual information get more shares and people react better to it. Put statistical data within infographics instead of using it in text.
4. Engaging content is the key! No matter what type of product or service is it about, it is how well you engage with the audience that brings you new customers. Make sure to indicate current trends and include testimonials and/or influencers.
5. Add call to action buttons. It is not over now that your article has been read. The best way to increase conversion is to provide possibility to subscribe to your newsletter, order the products or contact you.
6. Be consistent. Whether you blog or communicate on social media, sometimes it takes even up to 10 reminders to convert audience into customers.
7. Realize what you want to accomplish with social ads. You can’t always achieve interaction while advertising your products. However, a good content should be pushed through your social channels and advertised. You can always make a sale this way, just take a look at what we have already mentioned on the 5th place.

If you are still looking for inspiration, take a closer look at the infographics down bellow that shows many more tricks and tips for improvement of your content marketing and engagement.

Credits: Social Media Today