9 Benefits of Creating Mobile Apps for Your Business Share: Xipe technology Date Published 23 April 2020 Categories Blog Reading Time 3-Minute Read Currently, the majority of the people have personal mobile devices with which they interact all day in their daily tasks. In this area a great opportunity born for companies to be even closer to their customers and create another sales channel. The number of people who have a cell phone in the world is surprisingly high which is estimated at 4,770,000,000 cell phones, comparing it to the 7,400,000,000 people living in the world. Almost 64% of the population in the world has a cell phone. The vast majority of day-to-day tasks are carried out using a smartphone: buy plane tickets, pay at a restaurant, record moments and share them, even purchase products from the palm of your hand, technology is changing the ways of doing things and companies must adapt to that or leave room for who knows how to do it. Advantages Brand Strengthening Your company will stand out from the competition by having a mobile application through which your users can interact with you in a way that you can not get with other channels. Greater Visibility A mobile application, being hosted in major application stores such as Google Play Store and Apple App Store, will be available to thousands of users interested in your product. A Different Sales Channel By developing an app for your business, you will not only be able to strengthen your brand, but you will also be opening a new sales channel from where users can make purchases of your products as they would from a physical store or an online store. Speed Unlike an eCommerce where the loading speed is 2 to 5 seconds, a mobile app works much faster, having been downloaded to your users’ devices. Usability Your mobile application can be as you want, with a design-oriented to have good user experience and obtain the maximum sales results for your business. Notifications You can create a stronger relationship with your users than you could achieve using other means since you will be as close to them as they are to your devices. We talked about you can send notifications with promotions, discounts, offers, surveys and much more. Offline Availability Not all people have access to the Internet throughout the day. A mobile app will allow your users to browse the catalog of your products, news, and promotions at any time they wish, whether or not they have an Internet connection. Peripherals of the Device One of the best advantages of having an application for your business is that you can access the technology of devices such as GPS, camera, microphone, accelerometer, etc. For example, you can know the location of your users to send promotions (push notifications) according to your location. Customer Loyalty Your app will be in the list of applications within the phone of your customers. In this way, every time you open the menu of your device, highlight your brand there and will be more likely to enter it again and again, strengthening the link with your company and can use it as a direct channel of purchase. As you can see, a mobile application is undoubtedly an excellent way to boost your brand, build customer loyalty and multiply your sales. In Xipe we have a great experience developing Mobile Apps. Contact Us