Content marketing has been around for over 100 years! Take a look at how other brands are using it, and why you should do the same.
When Brands Started Talking About Themselves, and All that Good Stuff!
We bet you have seen them, the stickers and pins exhorting you to “Stay Calm – Keep Content Marketing!” They were all the rage a year or two ago. As if content marketing just started. Actually, brands started realizing that talking and writing about themselves was a pretty slick way to attract new paying customers. And they did that quite a while before the Internet even existed! As you can see from this brief history of content marketing and SEO this all started way back in the 19th century!
WOW, that’s quite a while ago, isn’t it? Back then folks didn’t even have tablets yet, which may have been a good thing since WiFi wasn’t all that great either. Regardless, the very first forms of content marketing required words on paper, which greatly lengthened both the rate of production and consumption. As you can see from our brief history of content marketing and other strategies many don’t completely understand, we made that better once we started buying more computers.
But we digress slightly. You can easily do your own research into the brief history of content marketing and all things search related by gazing at this excellent infographic from Brafton. Instead we wanted you to focus on the importance of creating relevant content that your audience is actively searching for. More than anything else this simple strategy will make your content, and therefore your website and online presence, rise above the digital noise. Which is why you are reading this brief history of content marketing and SEO in the first place, isn’t it?
A Brief History of Content Marketing and SEO
Infographic courtesy of Brafton
How The History of Content Marketing and SEO Applies to You
OK, now that you know you need to create content that is specifically targeted towards your audience you can take the next steps. If you have not done so you need to determine what exactly your target audience is looking for. What kinds of searches do they perform? Which problems do they need solved? What benefit are they looking for? Those are the things you must answer if you want your website to be considered relevant.
As you can see from this brief history of content marketing there is quite a bit of hit and miss. So don’t be too hard on yourself if at first you don’t get it quite right. As far as we can tell nobody did, the first or even eleventh time. Building and maintaining a website that supports your short and long-term business objectives takes work. And so does content creation and search marketing. Below are some more resources that will help you.
More SEO Tools
If you are interested in doing your own SEO you can save a lot of time by using professional SEO tools. While there is an almost endless variety of free and premium tools available many of them are of questionable use. Part of our SEO tips is to use industry-standard tools like these:
- SEMRush – Advanced SEO Tool
- MozPro – A Leading SEO Tool
- Ahrefs – Competitor Research Tools and Backlinks Checker
- Google Analytics – The Industry Standard for Web Analytics
- SE Ranking – All-in-One SEO Software
Here at the highly caffeinated agency we use all of the above on a daily basis. We know and trust them, and so should you. If you have any questions or need some additional info please feel free to reach out to us!
We Can Help Your Business Get Found!
As an innovative web design agency, we offer a full range of SEO and related services, including mobile-first web design, WordPress web design, and search engine optimization. Contact us to learn more about how we can make your content and SEO work together, and how our team can help you rank higher on Google and Bing and get the website traffic you need to thrive and survive in the digital age.
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