A quick overview of the recently launched Facebook Shops and how it can help small businesses expand their reach and grow their business
E-commerce is booming — and Facebook aims to help business owners take advantage of this with Facebook Shops. In a Facebook Live announcement last May, Mark Zuckerberg announced the new, mobile-first service that will allow businesses to display and sell products directly from their Facebook page or Instagram profile. Not only will businesses be allowed to customize their shop to match their brand, but they can also take advantage of the variety of features that Facebook has announced that will come with their shops.
Getting Started With Facebook Shops
Zuckerberg guarantees a quick and simple set up for new and established business owners alike. For newbies, Facebook has guaranteed an easy-to-use and user-friendly interface to set up a new Shop, while those with more experience can benefit from Facebook shops’ e-commerce integration. Partnering with e-commerce giants like Shopify, WooCommerce, Channel Advisor, and more, Facebook has ensured that small businesses can integrate and work with a strong and open ecosystem of tools.
With Facebook Shops, business owners are automatically available across all Facebook-owned apps: Facebook, Messenger, Instagram, and WhatsApp. Indeed, even purchasing directly from the messaging apps (Messenger and WhatsApp) will be available in time., Zuckerberg also cites that there will be cross-platform consistency, ensuring that business owners’ brands are intact across all platforms.
Other key features of note will be a dedicated panel for Shops on Instagram, along with Live Shopping capabilities that will allow users to engage and shop in real-time. Facebook also intends to include artificial intelligence (AI) and augmented reality (AR) to give customers a better shopping experience.
At the moment, Facebook Shops is being gradually rolled out. While it may be a while before local and international businesses alike adapt to the new system, it’s safe to say that the upcoming features Facebook has announced are bound to rattle the world of e-commerce and bring with it a whole new experience.
Originally posted in Lokal. Lokal provides e-commerce web development in the Philippines.