Traditional influencer marketing is broken. Things like spray and pray tactics, fake followers, opt-in programs, inadequate targeting, vanity metrics, and more, are all contributing to the problem and stifling the ability to measure meaningful results from influencer.
Carusele’s approach is better.
– Measurable Business Results: Don’t believe engagements = sales? Neither do we! That’s why Carusele campaigns focus on metrics that matter like sales lift, e-commerce conversions, qualified web traffic, audience attention, and viewable impressions.
– Real-Time Data: How do you solve the many issues created by common “spray and pray” influencer programs? We leverage data to inform and optimize your influencer campaigns in real-time.
– Constant Optimization: We don’t just pull content insights to inform our next flight. We’re analyzing data in real-time to optimize your campaign as we go. That’s everything from influencer content, to audience targeting, content format and more…
– Advanced Targeting: Our targeting goes beyond finding influencers who match your audience profile. From choosing influencers whose audiences match yours to building custom and look-a-like audience segments for media boosting, our programs ensure the best content is seen by the people you want to reach.
Learn more by downloading our capabilities deck: http://carusele.com/capabilities-deck/