RLM Public Relations, Inc.


RLM is a 30-year tech PR vet. Founder Richard Laermer ensures results for its clients by capitalizing on current and emerging trends


RLM is proven time and again in effectively launching—and relaunching and expanding—new categories, emerging industries, and nascent entities of many varieties.

When it comes to blockbuster campaigns and media relations superiority in the CBD/cannabis space, we possess the track record, the contacts, the partners, the case studies, and the know how!

Due to the way we think, we only create extremely unique, non-templated campaigns and messaging for every client.

You’ll benefit from all of our contacts, proprietary methodology, relentless tenacity, and know how—all without needing to worry about losing any opportunities. It’s just not how we work. We work on trends—rather than mere announcements, we put our clients directly into the media via the news cycle!

RLM has a diverse retail background, too. To name a few, we have launched to acclaim and success quite a few store brands, including Amazon.com, Barnes & Noble; Sesame Street Kids; Bluefly.com; GirlShop; the Kid Made Modern (designer Todd Oldham’s) company; book light company Lumatec; the first e-book Cool-ER; and the FitLinxx Fitness Centers that we opened throughout the nation.

It’s important to mention that you get a lot more from a relationship with RLM than the “press releases and pitches” typically outlined in a templated promotional strategy.

When you engage us, you bring on a true full-service partner who moves with profound speed and intention. Not just one who checks those expected boxes, but a group who makes unique opportunities possible.

We are aggressive and creative about PR and marketing communications. Educating and informing media and influencers is what we do. We do not depend upon announcements. We capitalize on the right trends and opportunities to deliver the right message at the right time to the right people. And we have done a fine job of this for 27 years!

You have stories to proffer that we know the press needs—now. It’s our job to ensure that they know them and do them!

Regardless of outlet/platform, we craft a pitch-perfect message for each target: Mainstream/Features (digital and print). Retail trades. Total Tech Beats. Culture. Business/Finance. Broadcast and video. The podcasts. Hard news and social issues reporters. Those writers who want to know the “next trend”. Top Influencers (unpaid). People with Big Mouths whom we know how to reach. Working in tandem with your team, we handcraft bulletproof, inspired content and messaging. Then we hit our targets methodically, making certain your messages resonate with potential consumers and markets—quickly and painlessly.

RLM’s bespoke plans are designed to be implemented immediately.

Our plans include full media relations services, influencer relations, crisis comms, speaking engagement services, a host of thought leadership strategies, a partnership liaison program, award submissions, and other tactics.


PR Hall of Fame (2008)
Fastest-Growing PR Firm (PR Week, 2000)


Our team consists of 16 of the best PR people on the planet, bar none. Media junkies, social media know-it-alls, constant readers, pitchers, writers, and thinkers.

Typical Hourly Rate


Year Founded

Addresses and Working Hours

405 Lexington Avenue,
Suite 708,
NY 10174

Client List

  • Amazon
  • Wondery
  • Indeed.com
  • flickr
  • Toys "R" Us
  • Sesame Street
  • HBO Interactive
  • BN.com
  • Exactly RIght Media
  • Waves Technology
  • Nash.io


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