Amazon Promotions: A Way to Promote Your Products and Increase Sales

Meliora Marketing
  • Date Published
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  • Reading Time 5-Minute Read

Although competition can be fierce, you can learn some tricks to make your products more attractive to potential customers and drive traffic to your brand.

As an Amazon seller, the main point you have on your mind is selling more products and driving more traffic to your brand. It is not an easy goal to achieve because there are millions of products, and customers often choose established brands. As one of the leading online selling platforms, Amazon has a lot to offer. It is a well-known platform that drives traffic and has millions of users every day.

However, although the competition can be fierce, there are some tricks you can learn to make your products more attractive to potential customers.

Amazon offers different promotions for products, such as lightning deals, coupons, and discounts, and it is up to you to determine which promotion works best for you. Here we will explain what different promotions mean and how you can use them for your benefit.

Amazon Promotion: What Is It?

With Amazon promotion, sellers can offer their products at low cost to drive more customers to their products, resulting in conversions. This kind of promotion encourages people to buy your products and increases brand awareness.

There are three types of promotions that an Amazon seller can offer.

  • Percentage Off is the most common promotion with which the customers can save some money. There are special codes for each person, group promotions, or codes that automatically apply when products are added to a cart.
  • Buy One Get One Free (BOGO) – You can determine the BOGO promotion based on the quantity or the amount spent. You can also use “Buy two get one free” or determine the price paid to offer something free of charge. Any other variation of BOGO is usually called “Tier Promotion.”
  • Free shipping is another way to encourage customers to buy your products. It is well known that a customer will buy your product if there is no charge for shipping. Of course, you can decide with which products to offer free shipping. Another way is to determine the amount spent for free shipping.

Amazon Lightning Deals, 7-Days Deals, Best Deals

Amazon Lightning Deals are promotional offers that last only for a limited period. A Lightning Deal usually lasts from four to six hours, and it is a trendy feature on Amazon.

These deals are perfect to increase sales of your products. And if you have a lot of inventory of some products, this is also a way to reduce it quickly.

To access Amazon Lightning Deals, you must have a Professional Selling Plan. You can visit the Lightning Deals Dashboard to determine which products are eligible for this kind of promotion.

If you want to list some of your products for the Amazon Lightning Deals Section, you must first determine whether they are eligible.

Amazon is constantly changing the eligibility factors, but some things remain the same:

  • Product reviews: Amazon requires 3+ ratings for your product. Products with bad or poor reviews cannot get into the Amazon Lightning Deals. Be sure to maintain high rankings for your products.
  • Fulfillment method: Your products must be Prime eligible via enrollment in Fulfillment by Amazon or through Merchant-Fulfilled Prime.
  • Category: If your products aren’t considered appropriate or are in the adult category, they are not eligible for Amazon Lightning Deals.

These are only a few factors that should help you clarify the Amazon Lightning Deals Promotion option.

Of course, these promotions also come with a price. The Amazon Lightning Deal fee is typically $150 for sellers, and on special days it can cost even more. However, these deals drive a lot of traffic, and you can increase your sales in the blink of an eye.

A variation of Lightning Deals is 7-Days Deals. In this case, your product becomes featured for seven days, and the fee for this type of deal is $300. Sellers have become more and more focused on this type of deal instead of Lightning Deals. This is because Lightning Deals haven’t measured up to the expectations of many sellers.

Vendors have another similar option: Best Deals. These deals can last up to two weeks. There are featured products on the Amazon Deals page.

Amazon Coupons – Another Way to Promote Your Products

Amazon coupons have the same meaning and value as the coupons that you can find in newspapers. You can find them in search engine results, on product detail pages, and in many other places.

To create an Amazon Coupon, go to your seller account and find the advertising tab. Select the product or products that you wish to create coupons for. You can offer different coupons for different products. It can be a set percentage or a dollar-off amount.

Ensure that you still make money even when people use coupons to buy your products. You should also consider the fact that coupons come with a cost for your business, and sellers are charged $0.60 every time a coupon is redeemed.


Amazon offers many opportunities for sellers to provide discounts and deals for their customers. Using a discount to promote your products is just one of the ways to increase your brand awareness and sell more products.

In spite of the obvious benefits of these discounts and deals, it’s best to have some plan, instead of offering discounts randomly, and always make sure that your brand is profitable even with discounted products.

Happy Selling! Reach out if you need additional help along the way!

This article was originally published on the Meliora Marketing website.