Are You Familiar With the Color Psychology of Logo Design?

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FullStop
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The right color can uplift your logo and make it more appealing!

For that, you must know how to pick the right color which requires your being familiar with the color psychology for custom logo design. Every color has a different impact on our mind so it is important that you first understand which color fits best for your custom logo design.

Don’t worry! Below is a comprehensive list of each color and the attributes we associate with it.



Yellow

Yellow is used by famous brands such as the golden arches of McDonald’s due to its unique characteristics of being warm, lively, and happy. In case you want your custom logo design to be more welcoming, you can opt for yellow color. But be careful as adding too much of yellow can give a negative impression about your brand. Too much yellow means being impatient!

Use a balanced amount of yellow color to make your custom logo design pop out without giving any wrong message about your business.

Red

All hail supreme red! This color selection is ideal in situations where you want to display passion and energy in your custom logo design. Red color has been used at the forefront of marketing messages especially in CTAs where getting attention is the prime objective.

Or if you want to associate boldness with your brand, the red color would be the perfect selection for having a professional logo design. (If you want to understand color selection more briefly, we’ve another useful post for you).

Blue

Oceans, skies and even butterflies all have the color blue that fascinates us with their heavenly characteristics. You’d have seen color blue in big corporate logos such as Ford ad GE but why do they use this specific color?

It’s because of the authoritative characteristic this color displays! And if you want to portray your brand as a leader, an authority, you must consider the color blue (or its variation). Because by opting for blue, you can position your brand as a trustworthy, reliable and sincere to your customers. Be sure to maintain the quantity as too much of blue can drag down your brand towards melancholy.

Green

Green makes everything look serene! From the very beginning of Earth, green has remained a companion to mankind. It’s considered the sign of safety and fertility due to its Earthly characteristics and companies used it well in their custom logo design.

With many other objectives for using green in their professional logo design, they particularly wanted to display the sign of trust in their logo. If you want to show the same, you must consider using green (or close to green) for achieving the trust of your customers. Many famous brands have used green in their logo successfully and it’s your turn now.

Orange

Do you want to display a rather fun side of your brand? Go with an orange color that is a sign of creativity, energy, and boldness.

Many brands such as Fanta, MasterCard, and Harley Davidson incorporated orange in their business logo. You can repeat their success formula and set your brand as a unique business in your industry.

Purple

Let’s go back in time and discover the process of obtaining the color purple from red. It was a time-consuming process to achieve the purple color so they associated with power and royalty. Brands are utilizing this color when investing in a logo, today.

If your intention is to give your brand the element of power and authority, your choice should be purple, too.