B2B Buyers Rely Heavily on Content Share: Responsory Date Published 15 June 2020 Categories Blog Reading Time 1-Minute Read Would it surprise you to learn that a recent study revealed that B2B buyers consume an average of 13 content pieces before deciding on a vendor? Would it surprise you to learn that a recent study revealed that B2B buyers consume an average of 13 content pieces before deciding on a vendor? And, that baker’s dozen is made up of a mix of first and third-party content? As a marketing professional, you already know all about the benefits of good quality content to support your prospect’s buying journey. Beyond sales and marketing support, content done right will sweeten your search rankings, too. But all too often, B2B marketers struggle to win C-level buy-in to properly INVEST in the creation of high caliber content strategy, deliverables and execution. In this Marketing Land infographic, you’ll get the validation (and strategy) you need to budget appropriately for the content marketing you already know will make a measurable difference in your buyers’ journey…and your bottom line. Here’s an infographic interpretation of the FocusVision study results, along with insightful hints and tips courtesy of the content pros at Responsory.