Branding a Legendary Aircraft That Never Flew

Thinkr Marketing Group Inc
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We created a branding and marketing strategy with all its marketing collateral involving a famous aircraft designed by Ettore Bugatti in the 1930’s.

The greatest aircraft that never flew!

The Ettore Bugatti designed aircraft was going to revolutionize the aeronautical industry but that did not happen until our Client ‘Le Reve Blue’ built a replica and successfully flew the aircraft on several occasions until the tragic demise of the founder and test pilot.

The Task

Our task was to maintain the exhilarating feeling and excitement that came with the emerging aeronautical industry in the roaring thirties. The spectacular Art-Deco design, the elegance and advanced pioneering of new technologies, the risk-taking and daring individuals involved with such a venture and the incredible world-wide cooperation of an industry that came together over this spectacular aircraft.

The Solution

We established the branding strategy, the marketing strategy followed by the logo, website and all other marketing collateral we produced from video’s to photography and documentaries that were featured on the Discovery Channel amongst others. Our Agency provided a turn-key and full service scop to our client including PR, Media Management and Social Media strategy and management.