Business Process Outsourcing | BPO

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Tuatara Colombia
  • Date Published
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As technology keeps improving it opens new opportunities, where something that we used to considerer outdated now could become the answer.

The main concept of Business Process Outsourcing (BPO) it’s not that new or innovative but as technology keeps improving it opens new opportunities, where something that we used to considerer outdated now could become the answer.

Flexibility is seen as a stage in the organizational life cycle: A company can maintain growth goals while avoiding standard business bottlenecks. BPO, therefore, allows firms to retain their entrepreneurial speed and agility, which they would otherwise sacrifice in order to become efficient as they expanded. It avoids a premature internal transition from its informal entrepreneurial phase to a more bureaucratic mode of operation.

BPO is not only a tool to reduce costs but also to save efforts, this process is nothing more than saying shoemaker to your shoes and not in a derogatory way, it is more a compliment to who is dedicated to making a specific art and in this way contribute to society.

As part of the growth of a company, it is vital to have clear the steps of the strategic marketing plan on which its activity is based, for this it is very important to have the best ones, for activities that are not part of the main efforts of your company. mission and vision, those activities will be the branches that will lead the tree to grow continuously.

Well it is just at that moment that BPO becomes the fundamental axis to unlock growth and make way in the market, aiming to get leads, top of mind and why not top of heart, after all, is just in this point that is the fight of the big brands, who are looking not only open field in the percentages of market participation, but their greatest desire is to win hearts, through a series of very clear points: Content of interest, generation of experiences, closeness to the consumer and at the end of the entire ROI. The latter is perhaps the most desired by any financial vice president, CEO, and head of marketing.

It is expected that every effort will generate a positive result and for this, you need a specialized workforce that is worth every penny, which also is not available around the corner. It is also important to keep in mind that this search consumes resources from your own company. BPO prevents us from spending resources and lets the experts triumph to grow up with you, making part of the collaborative economy booming in the last decade.


With Tuatara as a partner agency you can outsource three main services:

  • Software and High-Tech: At this department we work on projects related to the development of a web page, creating an app or even brand experiences that aim to leave a perception of innovation to those who enjoy your brand.
  • Marketing: As technology evolves it allows us to create better experiences thru every innovation that is placed into the consumers, digital communication has its own language that has been changing along with our understanding of how all of this interactions trigger actions of even feelings.
  • Design: Humans rely on sight more than any other sense, therefore been able to deliver an emotional message thru graphic design, thru the conceptualization of an idea that is brought to life by concepts that are immersed deep down into our consciousness, only to become our reality.