A Welcoming Brand to Connect a Diverse Community

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Reconstruction building with external insulation and plaster and with using of scaffolding. Temporary metal fence around the construction site

Chabad Intown was relocating to a new building in Midtown Atlanta, and wanted to establish a brand identity as an inviting community center.

The Challenge

Chabad Intown was relocating to a new building along the BeltLine in Midtown Atlanta, next door to Ponce City Market. They wanted to establish themselves as an inviting community center where everyone, regardless of religion, could feel like they belong, as well as connecting to the surrounding diverse Jewish community as a central destination for worship.

Our Work

id8 worked to create a brand identity that would encourage those of Jewish faith to reengage with Chabad, while also making the brand accessible to all people through the use of their community center.

Our work spanned the entire brand experience, from brand architecture and strategy to a robust identity system that defined a family of brands. id8 also provided Chabad Intown with comprehensive brand guidelines and a year-long marketing plan outlining ways to communicate their new mission to target audiences.


Chabad Intown was overwhelmingly embraced by both the Jewish and non-Jewish communities. To meet new demands from the surrounding community, Chabad Intown is currently developing additional spaces at their location to provide opportunities to work, play and practice Judaism.