Actionable Tourism Content

Overview

Visit Bardstown is the official tourism department of Nelson County, Kentucky – an area of the country best known as The Bourbon Capital of the World®. Vimarc has been a strategic partner of Visit Bardstown since 2013, and since then, we’ve been working hard to help modernize this beautiful small town’s online assets.

Challenge

We’ve helped bring the Kentucky Tourism brand into the 21st century by overhauling its complete suite of digital assets and developing a number of effective creative marketing campaigns to promote the area’s key tourism demand generators—including all things related to Bourbon history, culture, and exclusive distillery experiences.

Our ongoing strategic counsel is aimed at building greater awareness of the Visit Bardstown brand and at establishing stronger, more active digital networks to engage interested travelers.

Solution

With a comprehensive website re-design, we created a high functioning, informational, and entertaining digital space for potential Bardstown visitors to utilize as a dynamic planning and communications tool.

The website overhaul was coupled with a sophisticated native content strategy—one that compliments our overall marketing campaigns and is still active today—that effectively enhanced overall brand awareness and real-time engagement opportunities with target audiences

Result

In 2017, we grew Visit Bardstown’s social followership by more than 6,100 total people (including stats from FB, Twitter, and Instagram), and averaged a reach of well over 2,000 users per post.

The Visit Bardstown website saw an impressive spike in overall visitor traffic, achieving more than 17,600 visitor sessions than the year before (85,000+ Sessions in 2016 / 102,700+ Sessions in 2017), and more than double the number of annual download requests for Bardstown’s Official Visitors Guide (750+ downloads in 2016 / 1,800+ downloads in 2017).