AddBank – Hyper Personalization Banking , Challenger Card & Market Data Analytics Share: Airrchip Score Case study score 4.0 Date Published 15 October 2021 Reading Time 2-Minute Read Hyper personalization banking that delivers AI-driven smart customer experiences to retail banking users based on their life events in real-time Read Client Review AddBank is a cloud-based hyper-personalization banking platform that delivers AI-driven smart banking experiences to retail banking customers based on their life needs in real-time We leverage AI to UNDERSTAND customer life needs and help banks to know what their customers need at the moment when they need it Using the widest range of data sources we IDENTIFY opportunities for potential interaction with customers in real-time using their Data Universe & create pre-packaged financial insights And ENGAGE with customers through data-driven AI-powered smart customer experiences in real-time, instantly reusable by any bank to better their customers’ financial life while growing their share of wallet. What was the customer looking for? A machine learning-based hyper-personalization platform that delivered personalized, relevant and contextual smart customer experiences to users of the app. AddBank wanted to leverage the power of Open Banking/PSD2 to provide consolidated AI-driven smart banking experiences across multiple bank accounts through powerful PFM in-app features Frictionless integration. Can be connected with Any CSV data, Core Banking APIs, CRMs, and mobile banking apps to extract non-traditional data and multiple other digital engagement channels that your bank has. Consumers start getting the curated smart customer experiences. Our Approach Defining the accurate AI-strategy Implementing the platform using a cloud-first strategy We used AI/ML to map out data relationships, finetune recommendations and predict the financial needs of each and every customer of AddBank. Comprehensively used natural language processing methods, implementation of neural networks, big data and several machine learning algorithms. Benefits The hyper-personalization banking platform leads to increased engagement, deeper loyalty and higher ROI. Powerful money management features. Make customer segmentation models more efficient. Related Case Studies "Awaiting client review" Data Analytics Solution in Recruitment "Awaiting client review" Creating a Web Application for Data Visualization and Analytics Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy