Advert Calendar Share: Appetite Creative Score Awaiting client review n/a Date Published 23 October 2018 Reading Time 1-Minute Read Creation of original idea for Independent.ie in order to get engaging with the website. Results: 40.73% click-through rate, 4 minutes of dwell time. About the Project After partnering up with The Independent we wanted to create an advent calendar which would offer users the opportunity to win a different prize, offered by a different advertiser each and every day. The challenge was to be able to find enough advertisers to participate and to give an offer for each door and make it compelling enough so users would come back and enter the competitions every day! In addition, each advertiser only had 24 hours available to them before it became the next advertisers turn. We were able to fully generate and automate a smart calendar system, capable of organising and identifying different dates and associated events across all devices and environments. Solution We built solid code that worked cross-platform. An ambitious campaign that stood up to everything that we could think to ask. A triumph of ambition, development, creativity, and execution. Result An outstanding 40.73% CTR on all screens…