AdWords Account Management for WWF Romania

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A line of tiger and bobcat plush toys

Managing AdWords account and taking WWF Romania to the next level of Google Grants Pro by reshaping the SEM strategy.

About the Project

We are happy and proud that we were chosen to get involved into this project, helping the WWF to protect the wildlife, waters, and species in Romania and gather all the heroes around, be it for fundraising, volunteers, engagers in year-round WWF campaigns.


During the one-year campaign, we reached 11.2 million impressions and led to the increase of the donations and teddy bear sales. As a result, WWF Romania was promoted from Google Grants to Google Grants Pro and became one of the first Romanian organizations in this category.