AfterNow Case Study Share: writer army Score Awaiting client review n/a Date Published 31 August 2021 Reading Time 2-Minute Read AfterNow now partners with Fortune 500 as well as Fortune 50 companies in health care, aeronautics, food, telecommunication.. The Problem The company required a thorough playbook for how to approach augmented reality for an industry-refining Fortune 500 client. But how is this marketed in the digital space, and how can such a complex idea be forwarded in a way that is digestible and easy to understand? Unfortunately, after hiring through rounds of copywriters for the task, none could capture what the client needed. Our Solution This is where we came in, and urgency was important. The client needed answers to provide for their customers topping in the hundreds of thousands, and their patience was waning with the number of previous copywriting attempts not bringing in the answers. While we had a background and understanding in emerging tech, we did not take this for granted. Through extensive research and planning, we were able to expedite the learning curve and further comprehend the very specific and technical needs of the client. We met with the client directly to cover each draft through multiple version rounds, often within quick turnaround times. The Outcome In contrast to their past experiences, our playbook was approved. AfterNow and their Fortune 500 company, finally had a genuine and suitable plan for how to spread a technical heavy concept in a massive industry space. AfterNow now partners with Fortune 500 as well as Fortune 50 companies in health care, aeronautics, food, telecommunication, entertainment, and education sectors.