Development of corporate identity, website and collateral.
About the Client
As a newcomer in the blockchain arena, Aiur needs to leverage its superior (AI controlled) technology to gain evangelists and to attract top tier talent. The client brief states that Aiur is a young company with fresh ideas in the blockchain space, and they required a look and feel that would be attractive to a millennial demographic.
PigWorks have developed the look and feel via logotype, typography, UX/UI design, web development, consultation services, print design, graphic design, and collateral design.
The Aiur logo reflects the client’s wishes for a colorful and modern approach, with the 4 blades of the “fan” representing each of the four founding partners. Typography (Lato & Montserrat) was chosen for its readability and modern aesthetic.
Web design focussed on user experience and interaction. Several calls to action, providing easy access to the client’s mailing list and updates were included. Recruitment of staff is also a priority for the client and is given “pride of place” on the landing page.