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Albania Holidays Branding and Online Marketing

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Manderina Promotions
  • Score Case study score
    5.0
  • Date Published
  • Reading Time 1-Minute Read
Albania-Holidays-1

Albania Holidays, a leading tour operator in Tirana, Albania, challenged Manderina Promotions with creating branding and an online marketing strategy.

Branding

The work included logo design inspired by the traditional folk costume of Albania, (qeleshe – felt hat) and the slogan “unusual but rewarding” that represents Albania as a destination.

The color scheme comprises cyan, orange and white. All promotional materials are designed following this color scheme.

Offline Promotion

It is a long term partnership and during all this time we have designed brochures, banners business cards, and stands for tourism fairs – everything that is required for offline promotions.

Content Marketing

The company website is responsive and user friendly. It has great SEO and ranks high for many keywords. The website and the online presence is an important source of revenue for the company, together with tourism fairs.

Content marketing is also one of the areas of our expertise. We maintain all channels and create unique content daily, and content with high engagement. We have also run paid marketing campaigns with very good results on Google, Facebook and Instagram.