Almagea: The Revolution of a Nature-based Dietary Supplements Webshop Share: Human Score Case study score 5.0 Date Published 6 October 2021 Reading Time 3-Minute Read Almagea wanted to convey details on products, purpose, natural ingredients, and benefits in the long run. A webshop that’s also educational? No problem! Read Client Review Every now and then a client comes along with the need for a not-so-ordinary webshop. You guessed it, this was just such a client. Almagea defied the odds and worked its way into the industry of dietary supplements by using some truly innovative techniques and technology while focusing on clean ingredients. They wanted to convey detailed information on their products, purpose, natural ingredients, and benefits in the long run. That meant first educating consumers and business clients alike so sales could follow. A tricky task to pull off, which is exactly why their old website looked cluttered, confusing, and lacked proper user experience. Discuss first, develop later Our job is not to impress the client, but to solve their problems. We shared our first thoughts, directions and obstacles very early with the Almagea team. One client workshop, questionnaire and deep analysis later, we got to the bottom of things. Back to the roots Our approach seemed simple enough: untangle, rearrange & clean it all up. But the cleanup couldn’t be done by removing content (that would be too easy) – all the basic info had to stay. So how did we go about it? First, we hid it. Not entirely, of course, just anything irrelevant to the user at a particular moment. Instead of building complex navigation, we decided to showcase only what matters. Oversharing is rarely appropriate. Block by block After we defined the core sitemap and architecture, we made sure that some parts remain flexible. We used custom asymmetrical blocks that can be easily added and combined – no coding needed. At last, we had to give the site a new face and a fresh tone of voice. Wrote some witty yet informative copy. Explored many visual directions with mood boards. What we came up with evolved significantly throughout the process – the final version is subtle, natural, and as light as air. To supplement the story The home page and main navigation became very simple, showcasing the main products. Each product got its chance to shine, with detailed information and a decluttered look and feel. You can almost hear the site is breathing (or is it just us?). Navigation for B2B communication now only appears on the About us page, making it easier for both user groups to navigate and to buy different products. Related Case Studies "Awaiting client review" Digipharm – A Value-based Healthcare Delivery App "Awaiting client review" Cloud-Based Predictive Software for Farmers Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy