App Design for Cancer Dojo Share: TDA Score Awaiting client review n/a Date Published 6 May 2019 Reading Time 2-Minute Read Cancer Dojo empowers cancer sufferers to play an active role in their treatments. We developed the app design and UI journey for the app. About the Project The Cancer Dojo app empowers cancer sufferers to play an active role in their treatments, with the intention of making them more resilient. Research shows that feeling empowered in a debilitating situation has beneficial effects on one’s physical condition. In essence – if you’re happier, you’re healthier. The Solution We were tasked with developing the user experience, design and delivery of the app to market. To compliment its intuitive, easy-to-use nature, we developed a fun and friendly illustration style that retains a sense of maturity. With three or four existing characters as a reference, the task was to evolve and improve them while keeping Conn’s vision intact. The major challenge was to create something approachable and easy to consume without underplaying the seriousness of the disease. Going too cartoony or juvenile simply wasn’t an option. We took the colour palette and visual direction and made it our own – a softer, more uplifting direction that helps the user find the balance between engaging with their disease without being overwhelmed by it. Easy-to-read fonts were chosen, so that users groggy or drowsy from treatment still find the app accessible. Armed with the power of design, MADE helped Cancer Dojo evolve into an interactive cancer-crushing tool that’s helping sufferers all over the world. Their mission to change the way the world views and deals with cancer is both noble and necessary. We’re proud to have played a role in bringing it into the world.