AppDynamics Industry Image

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AppDynamics wanted to match their impressive revenue and business growth with an equally impressive industry image.

Challenge

AppDynamics wanted to match their impressive revenue and business growth with an equally impressive industry image.

“Prior to working with Trainer Communications (10 Fold Communications), feature coverage of the company in technology and business publications was nearly non-existent, as we watched less-capable competitors take a larger share of voice,” said Steven Wastie, CMO, AppDynamics.

Solution

We worked with AppDynamics on the strategy, timing, tactics and outreach for their large growth financing round. AppDynamics software monitors web and mobile applications to automatically find and fix problems. Check out the amazing coverage that resulted from Trainer’s media outreach:

Outcome

“In 90 days, Trainer was able to help us develop recognition for our unique partner ecosystem and attractive channel program, develop strong traction with the technology press for our differentiated technology, and position our CEO and Board members for prominent feature coverage in Forbes, The Wall Street Journal and on Bloomberg TV.”

Goldman Sachs Names Jyoti Bansal, Founder & CEO of AppDynamics, as “One of the 100 Most Intriguing Entrepreneurs” at Third Annual Builders + Innovators Summit – Monday, September 29, 2014