Applift BI: Automating Decision Taking and Data Availability

Снимок-экрана-2020-03-30-в-13.27.46
Sloboda Studio
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Applift BI is one of the leaders in the mobile advertising market, which helps to create mobile ads for every stage of their app marketing lifecycle.

Applift is one of the leaders in the mobile advertising market, which helps mobile app advertisers, where they can take control of every stage of their app marketing lifecycle.

How Does Applift BI Work?

Applift BI provides a descriptive and prescriptive analytics solution. The main idea is to assist the operations teams to function more efficiently and focus on what creates true value. Applift BI advanced to “Actionable BI” in which they develop actionable solutions such as cost optimization, recommendation engine, and more.

How they do it:

  • Integrating data from different sources (internal and external into their Data warehouse)
  • Developing dashboard and detailed analytics solutions
  • Enable analytics outputs into different distribution channels
  • Develop data-based applications to optimize traffic control in real-time

One part of the project is Maestro. It is the future of Applift’s campaign operation management. It reduces a large number of manual actions on campaign management (such as setup, email notification) as well as optimize traffic automatically.

Client Goal

The main task was, and is, to help automate decision taking and data availability. Applift is constantly growing and their clients are constantly becoming more demanding for better solutions and traffic quality. Therefore Applift BI requires smart automation to work with its partners and customers. We are constantly challenging ourselves to meet Applift’s timelines, as the industry is constantly evolving. To stay relevant we have to assist them by reacting fast.

Working With Applift BI

Before we started to work with Applift BI, we learned about our client’s business to better understand the process. It was astonishing for us because the team at Applift includes more than 250 workers from all over the world – from San Francisco to Tokyo, and all of them were working like a Swiss watch. That’s why during the work process, there were almost no problems within the communication and operations process.

Our developers had daily calls with the customer to coordinate the working process. They are completely involved in the working methods and modes of Applift such as Scrum, continuous planning, code review, automated testing, etc.

Technologies Used

Grape, Logstash, PostgreSQL, Rails, Ruby, Sidekiq

Team

2 Back-end developers, 1 Front-end developer, 1 QA