aPriori Cost Management Software Campaign Share: SWC Partnership Score Awaiting client review n/a Date Published 27 June 2019 Reading Time 2-Minute Read A USA-based business required a European marketing agency to carry out Pan-European campaigns. Description aPriori, a leading provider of product cost management software, helps customers identify and eliminate cost drivers early in the product design lifecycle to improve profitability and accelerate time to market. Operating globally across Aerospace, Industrial and Automotive industries. SWC was appointed by the client using Sortlist, to deploy a sales driven Aerospace awareness campaign across key European countries, to target manufacturers and suppliers. Link to the client’s website: www.apriori.com Challenges USA based business required a European marketing agency to carry out Pan-European campaigns. The client appointed one central point of contact (an International Account Manager) to manage and traffic projects for each market. This results in: A single point of contact maintaining excellent service, brand familiarity & brand guardianship Efficiencies across workflow to remain fast, agile & dynamic All communications remain in English with exception to the creative content in the local language Cost-effectiveness; one single contract & scope of work (not multiple contracts for each market) A trusted partner on the ground in the local market, that works as an extension of the client’s team. Solutions Strategic Direction: Drove brand awareness in Europe for the first time, whilst driving (adding) leads into the sales funnel. Tailored messages were targeted through digital and print channels to reach a niche audience. Leveraged blue chip branded case studies to attain credibility and drive (achieve substantial) creative impact. Channels Used: Created bespoke multi-media formats with chosen publishers, to maximise awareness and cut through, both on and offline. Utilised the Clients owned and earned channels to undertake outreach programmes, focused on reaching, engaging and nurturing the defined audience. Impact Phase 1 Results Achieved: Extensive brand awareness achieved amongst targets and newly identified target accounts by SWC, identified through impressions, CTR and circulation figures. Close ties between marketing and sales to identify and convert leads. Optimised digital metrics, surpassing benchmarks and previous activities in the European region. Strong PR achieved in key publications.