Artemis Purely Plants Launch Strategy Share: Royal Cheese Digital Score Awaiting client review n/a Date Published 24 February 2020 Reading Time 2-Minute Read We created from scratch the digital strategy for the online launch of a revolutionary herbal pain formula. Artemis Purely Plants created a revolutionary herbal pain formula called RELIEVE. They asked for our expertise to help them launch their product online by creating the digital presence of the brand from scratch. This includes its e-commerce site, social media, and content. The Challenge To create from scratch Artemis Purely Plants’ online presence, making sure all the decisions made and actions performed were compliant with all the policies and restrictions applied to healthcare-related products online. Also to compete with a fast-growing trend of CBD based products (a chemical extracted from cannabis plants) with similar pain-relieving effects. The Strategy To primarily focus on the plant-based nature of the formula making it legal in all US states, and on scientifically proven results comparable to legal opioid pain relievers without the risk of addiction. To create a complete e-commerce site (Shopify) easy to use and mobile-friendly representing the brand to sell the product. At the same time, to create a social media presence to tease the target audience, create excitement and populate the customer database. Then to advertise on social and Google to support the launch for faster growth. The Outcome ArtemisPurelyPlants.com created on Shopify based on the requirements of the client; more than 1k+ followers joined their Facebook page excited for the launch of the product; half a dozen blog posts published, one social post per day (Facebook & Instagram). Visit ArtemisPurelyPlants.com.