Artur’in Community Manager and Social Network Sharing Tool

Снимок-экрана-2020-03-30-в-13.27.46
Sloboda Studio
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  • Date Published
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Artur’In is a community manager and a social network sharing tool that launches targeted campaigns, tracks, and measures engagement.

About the Client

Artur’In (AI) is an online community manager and a social media management tool that launches targeted campaigns, such as newsletters and personalized content specific to your network. It also tracks and measures engagement, and gives you a precise picture of your marketing efforts.

Goal

Our client wanted to create an MVP that would showcase the primary benefits of the product. We met our client at the idea stage of the project, so we’ve built it entirely from scratch.

Main Features

The MVP included the ability to:

  • create an account
  • import customers’ contacts into Artur Inside, and link their social accounts through integration with social media
  • collect social media data, including people who have shared, liked, or commented on posts
  • provide maximum information about customer leads, predict future community growth, and track lead interests to create more accurately targeted content.

Based on users’ feedback we were able to design architecture that contains no hard code, which lets us add any new feature 2-3 times faster than before.

Results

On September 9, 2016, we successfully released our MVP, the same month we launched our Private Beta. In October, we went live with our Public Beta.

Now we are collecting feedback and developing a new feature – a Custom Social Post tool that allows Artur Inside users to create their own content including a post, image, and link to a website or social media.

Three months after the launch, Artur Inside and Sloboda increased sales by 110%.

In 2017 (after one year of development) Artur Inside has delivered mobile application, and advanced API for customers that are interested in processed content, provided flexible content creation, processing, and monitoring tools, and created an automated content collection process.

In 2018 Artur Inside has raised €5.5M in Series A round from DN Capital and Ventech.

Technologies

Rails, Ruby, JS

Team

4 Back-end developers | 1 Front-end developer | 1 QA