August Leadership Rebrand & Web Design Share: WeUno Score Case study score 5.0 Date Published 14 April 2020 Reading Time 2-Minute Read August Leadership, previously known as Ward Howell, required a brand revamp. A new identity that would better communicate the brand’s core values. Read Client Review About August Leadership Previously known as Ward Howell, August Leadership is a C level recruitment company based in New York, USA. They are a group of experts who specialize in finding people from different backgrounds and countries for their clients. August Leadership has a diverse search term and has helped various businesses find the right candidates and partners. Their clients range from start-ups to global multinationals. Challenges In September 2019, August Leadership revamped its brand which was then launched in January 2020. They chose to rebrand themselves because they wanted an identity that would better reflect their values and philosophy. WeUno worked with August Leadership closely to come up with a new brand identity, guidelines, gave them general design support and also worked on their social media posts and website design. Refurnishing the brand according to their values and principles meant introducing themselves to the market all over again. August Leadership wanted their new persona to demonstrate and display everything they do and stand for. Our Solution When working on August Leadership’s identity, we made sure to focus on their wordmark, typography, monogram, colors and the logotype. The main wordmark was based on the two main colors of the brand – black and gold. The secondary wordmark was based on the four main colors of the brand – black, white, blue and gold. Related Case Studies "Awaiting client review" SC&H Group Rebrand & Web Design "Awaiting client review" AUTM Rebrand & Web Design Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy