Aurora Cultural Centre Brand Refresh Share: ThompsonStenning Creative Group Score Awaiting client review n/a Date Published 18 June 2020 Reading Time 2-Minute Read Aurora Cultural Centre tasked us with taking the reins on their existing, out-dated brand and guiding it in a modern, community-focused direction. About the Client Aurora Cultural Center believes that art, culture, and heritage play an important role in each of our lives – creating a compassionate society through shared experiences. Founded in 2010, the Centre is located in a historic schoolhouse built in 1886, which serves as a memorable and tangible piece of the Centres personality. The Centre offers a diverse range of services including gallery exhibition spaces, creative instructional classes for all ages and interests, a live music auditorium and rental spaces designed to serve the community. Services Delivered Branding and identity system Marketing material design Infographics and illustrations Publication design Challenge Aurora Cultural Centre tasked ThompsonStenning with taking the reins on their existing, out-dated brand and guiding it in a modern, community-focused direction. The Centre’s main priority was to forge a long-term relationship with a creative group that could integrate into their team, understand the importance of their offerings within the community, and visually communicate the Centre’s mission and character in an engaging way. Solution After taking a tour of the historic facilities and speaking with key staff and volunteers we set out to refresh and refine the Aurora Cultural Centre brand. A comprehensive brand guidelines document, program-specific sub-brands, collateral templates, custom icons and infographics were designed to support the brand refresh. Results A bright, playful and dynamic brand identity system was developed that will serve the Centre and their diverse customers for many years to come.